Lead Generation Specialist (Hybrid- NYC)
About The Position
The Lead Generation Specialist is a member of Broadridge’s LeadGen team within the Global Sales, Marketing and Solutions Organization and reports to the Head of the LeadGen. The role involves contacting current and prospective customers to generate and qualify leads, promote products and services, and identify sales opportunities. The specialist explains Broadridge’s value proposition, offerings, and capabilities, evaluates lead viability, and determines how leads should be escalated within the broader sales organization. The position also involves adapting quickly and contributing to process improvements to evolve and enhance pitch books, presentations, and client surveys.
Requirements
- 1–2 years of experience.
- Bachelor’s degree.
- Experience creating and delivering presentations.
- Strong communication skills, including the ability to articulate messages clearly, communicate effectively in writing, and understand written information.
- Ability to persuade others and communicate information and ideas in a way that supports consideration of different perspectives or changes in behavior.
- Active listening skills, including understanding others’ points, asking appropriate questions, and avoiding inappropriate interruptions.
- Service orientation and the ability to actively look for ways to help.
Nice To Haves
- Internal Broadridge experience and/or experience in Broadridge’s Management Training Program or Career Foundations Program.
- Experience in a client services or sales support role.
Responsibilities
- Contact current or potential customers by telephone and/or email to promote products or services.
- Deliver promotional presentations to current or prospective customers.
- Explain products or services and answer customer questions.
- Maintain records of customer accounts and contacts in Broadforce (Salesforce.com), including prospect details and reactions.
- Identify potential customers and generate qualified sales leads.
- Adjust sales pitches to better address individuals’ needs and interests.
- Schedule appointments for sales representatives to meet prospective customers or for customers to attend sales presentations.
- Conduct client or market surveys to obtain information about potential customers.
- Assess lead viability and determine how and where leads should be escalated within the sales organization.
- Contribute to process improvement and the development of pitch books, presentations, and client surveys.
Benefits
- Comprehensive benefit offerings are referenced; specific benefits are not listed.
- Bonus eligible.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
