Lead Generation Specialist

Air Products • Allentown, PA

2d • Onsite

About The Position

Air Products and Chemicals, Inc. is seeking a Lead Generation Specialist to support the IG Americas South Subregion. Based at the company’s Global Headquarters in Allentown, Pennsylvania, this role builds the sales pipeline by identifying, nurturing, and qualifying prospects for industrial gas and equipment business. The specialist uses internal data and analytical tools to prioritize outreach, engages leads through multiple channels, and partners with Sales to convert opportunities into business.

The ideal candidate is curious, resilient, eager to learn Air Products’ offerings, applications, technologies, and contracts, and is a resourceful problem-solver who embraces tools and innovation. The role collaborates across Sales, Marketing, Commercial Technology, and Business Development. Air Products describes itself as a global industrial gases manufacturer and emphasizes inclusion, safety, environmental stewardship, and innovation.

Requirements

• Bachelor’s degree in business administration, Marketing, or a related field.
• 2–3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills, with excellent phone etiquette.
• Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint, and demonstrated adoption of new capabilities to improve or enhance work processes.
• Self-motivated and organized, with the ability to handle multiple priorities.
• Analytical mindset and ability to interpret data and trends.

Nice To Haves

• Experience with CRM systems such as SAP CRM or Salesforce, SAP Qlik, or HubSpot.
• Familiarity with industrial or technical products.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Benefits

• Competitive pay
• Medical, dental, and vision insurance available on the first day of employment
• 401(k) retirement savings plan with immediate vesting of company match and core contributions
• Paid vacation, holidays, and sick time
• Paid parental leave
• Adoption assistance
• Flexible Spending Accounts for medical and dependent daycare expenses
• Health Savings Account
• Life insurance (AD&D) and supplemental AD&D
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level