Lead Field Marketing Program Manager

UKG•,

4d•$119,000 - $169,600

About The Position

The Account-Based Experience (ABX) Program Manager for Strategic Accounts translates strategic account priorities, sales objectives, opportunity information, buyer insights, and solution strategies into personalized one-to-one and one-to-few programs for priority strategic accounts. The role owns ABX program strategy, execution, measurement, and optimization for assigned accounts and reports to the Segment Marketing Strategy Lead for Strategic Accounts. The position partners with the Segment Marketing Strategy Lead, Strategic Account Sales, Portfolio Marketing, Campaign Management, Business Development, Revenue Operations, and the ABX operations team. It develops programs across digital channels, executive engagement, events, content, and direct outreach, then monitors engagement and opportunity outcomes to improve program performance over time. The role supports account planning, pursuit and expansion motions, and other strategic account initiatives, while reporting results such as account engagement, meetings, opportunity progression, pipeline, expansion, and revenue influence. The pay range is $119,000 to $169,600. Actual base pay may vary based on skills, experience, job-related knowledge, and work location. Employees may also be eligible for a performance-based bonus plan and restricted stock unit awards. UKG describes its work environment as flexible and offers benefits and rewards, with details available on its careers website.

Requirements

Bachelor’s degree or equivalent professional experience.
Experience in business-to-business marketing, account-based marketing, revenue marketing, demand generation, field marketing, or a related discipline.
Experience developing and managing integrated marketing programs for enterprise or strategic accounts.
Experience with 6sense, Demandbase, or similar account-based marketing platforms.
Experience partnering with Sales and cross-functional teams to support pipeline, opportunity progression, customer expansion, or revenue growth.

Nice To Haves

Experience with one-to-one or one-to-few account-based programs.
Experience with strategic account planning, buying group engagement, executive engagement, or complex sales cycles.
Experience in human capital management (HCM), payroll, workforce management, human resources technology, or enterprise software.
Strong analytical, communication, project management, and presentation skills.
Ability to travel periodically based on business needs.

Responsibilities

Translate strategic account priorities and sales objectives into account-based strategies, including buyer personas, buying groups, engagement priorities, messaging, tactics, and success measures.
Build and manage personalized one-to-one and one-to-few programs across digital channels, executive engagement, events, content, and direct outreach.
Partner with the Segment Marketing Strategy Lead and Sales to understand account plans, opportunity priorities, buying-group gaps, competitive dynamics, and customer or prospect challenges.
Work with the Segment Marketing Strategy Lead to prioritize accounts and programs based on strategic importance, opportunity value, customer risk, expansion potential, buying-group engagement, and readiness for marketing support.
Create program briefs, activation plans, timelines, content requirements, and sales follow-up recommendations.
Coordinate with the Account-Based Experience operations team to activate programs in 6sense and related platforms.
Monitor account engagement, intent signals, buying-group activity, opportunity progression, and sales feedback.
Analyze program performance and recommend changes to audiences, messaging, sequencing, channels, and follow-up motions.
Support account planning, executive engagement, pursuit programs, expansion motions, and other strategic account initiatives.
Report program results, including account engagement, meetings, opportunity progression, pipeline, expansion, and influence on revenue outcomes.
Share learnings and develop repeatable practices that improve strategic account programs over time.