Lead Designer, Brand Creative - Converse
About The Position
The Lead Designer is a critical member of Converse’s global brand creative team, focusing on Chuck Taylor and reporting to the Creative Director. The role helps develop and execute the brand’s visual direction and seasonal creative, translating the Creative Director’s vision into compelling work across brand touchpoints. The designer partners closely with global marketing functions, brand management, creative production, operations, creative leadership, agencies, and external creatives. The position contributes to seasonal campaigns from conceptual direction and imagery through brand experiences, pop-ups, videos, and tactical elements such as logos and packaging. It calls for a strong conceptual process and the ability to apply design thinking across digital platforms and other channels, while maintaining awareness of the creative differences between them. The Lead Designer understands seasonal strategy, manages details while thinking across the enterprise, and remains positively and emotionally engaged under pressure. The role also requires staying connected to trends in art direction, graphic design, and technology and using that knowledge to inform creative thinking.
Requirements
- Bachelor’s degree in brand design, graphic design, communications design, or a related field; a suitable combination of education, experience, and training is accepted.
- At least 6 years of creative experience in art direction and/or design, ideally with a strong focus on consumer brands.
- Exceptional design ability, including drawing or sketching, typography, ideation, color theory, texture, art direction, visual presentation development, and layout.
- Ability to apply design skills innovatively to elevate brand excellence, with comprehensive knowledge of design processes.
- Experience directing photography for talent and product, illustration, and external agencies.
- Knowledge of and sensitivity to trends influencing design, particularly graphic design and lifestyle.
- Strong technical knowledge of digital and innovative practices.
- Ability to distill briefs and present creative thinking in effective ways.
- Experience collaborating effectively with other functions, departments, and external stakeholders.
- Strong interpersonal and communication skills, including listening and coaching.
- Sound judgment and decision-making, emotional intelligence, and a growth mindset.
- Respect for, proactivity about, and deep appreciation of diversity and equality in the workplace; ability to embody Converse’s culture and values.
- Passion for storytelling, art direction, creative execution, and reinventing traditional ways of working.
Responsibilities
- Develop the overall look and feel, visual language, and execution of seasonal campaigns.
- Contribute to conceptual direction and imagery, brand experiences, pop-ups, videos, logos, and packaging.
- Execute creative vision and seasonal strategy under the direction of the Creative Director.
- Apply a strong conceptual process across brand touchpoints and understand creative requirements across digital channels.
- Collaborate with global marketing functions, brand management, creative production, operations, and creative leadership.
- Guide and collaborate with external partners, agencies, and other creatives.
- Direct photography for talent and product, illustration, and external agencies.
- Distill creative briefs and present creative thinking effectively.
- Manage multiple partners and navigate a matrixed organization while attending to execution details.
- Stay informed about trends in art direction, graphic design, lifestyle, and technology, and use that knowledge to inspire creative work.
- Challenge traditional ways of working and help advance new creative approaches.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
