Lead Brand & Creative Designer (US)
About The Position
Freehand is hiring a Lead Brand & Creative Designer to shape how the company looks and communicates across its brand, website, campaigns, events, and marketing, sales, executive, and corporate materials. This is a foundational, hands-on role combining creative direction with design production. The designer will evolve Freehand’s visual identity into a distinctive enterprise AI brand, develop creative concepts and visual storytelling, and create high-quality digital and physical materials from concept through final delivery. The role includes ownership of visual design for website pages, landing pages, and digital marketing experiences, as well as production of presentations, sales enablement assets, event graphics, campaign creative, product illustrations, and visual explanations of complex technology. The designer will work closely with Marketing leadership, cross-functional teams, developers, web partners, agencies, and creative specialists. They will establish brand standards, scalable workflows, templates, asset libraries, and quality processes, while managing multiple priorities in a fast-moving environment and helping shape Freehand’s future creative function. Freehand is a Series A company with approximately 100 people across the US and India. The company describes its work environment as remote and travel-first, with employees working anywhere across the US and India. For this role, Freehand will arrange a fully paid trip to its Chennai headquarters as needed to meet and interact with cross-functional teams.
Requirements
- At least 5 years of experience in brand, visual, graphic, or digital design, ideally in B2B technology, SaaS, or a high-caliber creative agency.
- An exceptional portfolio demonstrating original creative thinking and outstanding execution across brand, web, campaigns, and production design.
- Strong command of typography, composition, color, layout, visual hierarchy, and brand identity.
- Expert proficiency in Figma and Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign.
- Strong website and landing page design skills, including responsive design and UX/UI fundamentals.
- Extensive experience producing presentations, marketing collateral, digital assets, and print materials.
- Experience with large-format production, trade show graphics, and environmental design.
- Strong presentation design skills in PowerPoint or Google Slides.
- Ability to translate complex technical concepts into compelling visual communication.
- Exceptional attention to detail and strong organizational skills.
- Ability to deliver high-quality work under tight deadlines.
- A proactive, self-directed mindset and confidence to bring ideas and constructively challenge creative direction.
- A genuine passion for design and drive to create exceptional work.
Nice To Haves
- Hands-on experience with Webflow, Framer, WordPress, or other website platforms.
- Working knowledge of HTML, CSS, or web development fundamentals.
- Motion design, animation, video editing, or 3D design experience.
- Experience with AI-powered creative tools.
- Experience building or scaling a creative function within a high-growth startup.
Responsibilities
- Evolve Freehand’s visual identity into a distinctive, recognizable enterprise AI brand.
- Lead creative concepts and visual storytelling across campaigns, launches, and brand initiatives.
- Establish and maintain brand guidelines, design systems, templates, and visual standards.
- Bring fresh ideas, creative experimentation, and a strong point of view to design work.
- Provide creative direction and quality control across internal resources and external partners.
- Own visual design for new website pages, landing pages, and digital marketing experiences.
- Create high-fidelity Figma designs, responsive layouts, components, and prototypes.
- Translate complex product capabilities and messaging into compelling, intuitive digital experiences.
- Apply visual hierarchy, UX/UI fundamentals, and conversion-oriented design principles.
- Collaborate with developers and web partners to ensure high-quality implementation.
- Design investor presentations, executive decks, customer presentations, sales pitch decks, and proposals.
- Create brochures, one-pagers, solution briefs, product sheets, case studies, reports, infographics, and other sales enablement assets.
- Design trade show booths, event signage, environmental graphics, promotional materials, and branded experiences.
- Produce creative assets for paid media, organic social, email, and integrated campaigns.
- Develop product illustrations, diagrams, and visual explanations of complex technology.
- Own production from concept through final delivery, including revisions, formatting, and print-ready or digital files.
- Build reusable templates and asset libraries that improve production speed without sacrificing quality.
- Establish scalable design workflows, processes, and quality standards.
- Manage multiple concurrent projects and priorities in a fast-moving environment.
- Collaborate with external agencies, motion designers, and creative specialists.
- Explore AI-powered creative tools to improve workflows and expand creative possibilities.
- Help shape the future capabilities of Freehand’s creative function.
Benefits
- Fully paid trip to Freehand’s Chennai headquarters as needed for this role.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
