Lead, Community Growth Marketing Manager

GitLab

3d•$139,200 - $235,200•Remote

About The Position

The Lead, Community Growth Marketing Manager leads community strategy, member experience, and integrated marketing across GitLab’s community portfolio, including the Software Engineering Leadership Forum (SELF). The role defines how communities grow and deliver value by building experiences that foster meaningful connections, sustained participation, and long-term engagement. It is an opportunity to make community a growth practice that turns relationships into impact supporting GitLab’s growth flywheel. The role shapes SELF’s strategy and growth plans; leads programming and audience experience for SELF events and chapters; and designs member journeys, including automated journeys and cross-functional workflows. It builds an annual programming and marketing calendar aligned with GitLab campaigns and priorities, applies AI to community marketing, partners with Sales and Customer Success to engage priority accounts and customer champions, and collaborates with internal and external partners. The role measures and improves program performance across growth, participation, activation, retention, satisfaction, engagement, and advocacy. The Growth Community Programs team supports GitLab’s growth flywheel by seeding future customers and activating current ones. It designs programs and motions that turn customer and community relationships into lasting member value, advocacy, pipeline, and expansion.

Requirements

Experience building or scaling communities, membership programs, or peer networks.
Ability to translate strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey.
Understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
Experience partnering closely with Sales teams to identify priority accounts and customer champions and engage them in relevant programs.
Demonstrated experience planning and delivering virtual and in-person events, including community events, and connecting audience selection, programming, speaker engagement, and follow-up to member value and measurable outcomes.
Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
Strong cross-functional collaboration and writing skills, including the ability to communicate a program’s value to different audiences.
Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs.
Sound judgment and ability to balance ownership of SELF with marketing support for other community programs, working with operational partners on delivery.

Responsibilities

Shape SELF’s strategy and growth plans to attract relevant audiences and strengthen engagement and advocacy.
Lead programming and audience experience for SELF events and chapters, defining their purpose, format, agenda, speakers, and follow-up in partnership with program operations and event teams.
Design the full member experience, including automated journeys and workflows with Lifecycle Marketing, Marketing Operations, and program teams.
Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so programs can scale while preserving personalization.
Build SELF’s annual programming and marketing calendar, coordinating experiences with broader campaigns, launches, field activities, and marketing priorities.
Experiment with AI to automate workflows, understand member feedback, personalize content, and improve decisions; apply human judgment, review outputs, and handle member data responsibly.
Partner with Sales and Customer Success to identify priority accounts and customer champions and create relevant paths for them to participate as members, speakers, and peer leaders.
Coordinate outreach and follow-up for priority accounts and customer champions.
Collaborate with internal executive teams, cross-functional partners, and external community partners to seed growth and integrate community efforts with existing plans.
Track, measure, and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy.