Lead Bridal Boutique Stylist

Davids Bridal•Delray Beach, FL

4d•Onsite

About The Position

The Lead Stylist provides positive, empathetic, professional service to David’s Bridal customers and works to deliver a 5-Star Customer Experience. The role supports sales goals and productivity through the 5-Step Selling Process and contributes to store presentation and operations. Lead Stylists serve as brand ambassadors and report to the Sales Manager, in partnership with the Store Manager. When management is out on benefit time, they may be called on to open the store and support the sales floor as Floor Manager. Flexible availability is required. This is a developmental role intended to prepare the employee for advancement to Sales Manager. The Lead Stylist supports customers throughout their shopping experience, including preparing for appointments, understanding customer needs, recommending dresses, promoting alterations and personalization, and setting follow-up appointments. The role also supports store standards, cash-wrap procedures, operational tasks, team goals, and the training and development of fellow Stylists.

Requirements

High school diploma or equivalent, or 1–2 years of prior retail experience in an apparel, service, or specialty-store environment.
Prior experience with a computerized point-of-sale system.
Flexible availability.

Responsibilities

Welcome and assist customers by phone, virtual chat, and in person, adapting communication to their needs and resolving concerns.
Provide 5-Star Customer Service to multiple customers and contribute to customer-service metrics.
Use store systems to manage customer flow and prepare for appointments by reviewing customer profiles and favorites and preparing fitting rooms.
Build rapport, understand customer expectations and needs, and help customers identify a gown or dress, aiming to find the right option within the first three try-ons.
Set and follow up on future appointments, including appointments for the wedding party.
Promote alterations services and personalization options, coordinate appointments with Alterations Specialists, and help achieve the store goal of 80% conversion of brides sold to alterations appointments.
Ensure accurate measurements are taken and entered for dress orders to help minimize returns and exchanges.
Support sales and service by performing floor-management duties when directed.
Maintain clean, organized, promotion-ready store standards and report broken or damaged equipment to management.
Promote David’s Bridal loyalty and partner programs.
Respond promptly to customer questions and provide product and service information.
Follow cash-handling, returns, exchanges, and transaction procedures accurately and in accordance with policy.
Achieve daily, weekly, and monthly routines and hourly sales productivity standards using the 5-Step Selling Process.
Perform cash-wrap behaviors, including asking about the shopping experience, offering add-ons and services, confirming contact information, reviewing receipts and policies, and scheduling future appointments.
Maintain knowledge of special-order dress procedures.
Work toward or meet the stated conversion and add-on goals: at least 65% platform conversion, 75% headpiece, 10% foundations, and 20% shoes.
Complete training and continually develop product knowledge and fashion-trend expertise; strive to exceed sales targets and become a Circle of Excellence member.
Execute new processes, behaviors, contests, programs, promotions, sign setup, merchandising and visual changes, markdowns, and inventory counts as assigned.
Support store sales, service, team bonus, and operational goals, and adapt communication style to influence team members.
Monitor customer reviews and mystery shops and use the LAST model to help resolve service issues before involving a manager.
Accurately clock in and out for scheduled shifts, breaks, and meals, and follow loss-prevention and security policies.
Complete assigned training and development, including required DB Engaged courses within the first 90 days, and remain current with the curriculum.
Share sales expertise and product knowledge, support training and mentoring of team members, celebrate their successes, and contribute to a collaborative, high-performing culture.
Accept coaching and feedback and use it to improve behaviors and processes.