Lead Brand Strategist

Docusign • San Francisco, CA

2d • Hybrid

About The Position

Docusign is looking for a Lead Brand Strategist to serve as a key architect of our brand’s long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high-level market intelligence and world-class execution. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. Following our award-winning rebrand in 2024, we are doubling down on our strong start and strategic positioning. This position is an individual contributor role reporting to the Vice President, Brand & Creative.

Requirements

• Basic BA/BS degree or equivalent experience
• 12+ years of experience in brand strategy (in-house or agency)
• Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
• Can distill complex market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
• Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
• Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Nice To Haves

• Experience within a high-growth B2B or SaaS environment

Responsibilities

• Build and own a multi-year brand roadmap, developing and evolving the brand positioning, architecture, and messaging frameworks that differentiate Docusign in a shifting landscape
• Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, and customer-first system, translating complex capabilities into simple, intuitive language that helps customers quickly understand value, navigate offerings, and make confident decisions, and partner cross-functionally (PMM, Product) to drive alignment, reduce fragmentation, and uphold a scalable naming architecture that reflects the brand strategy
• Partner with our business strategy ops team to pinpoint white-space opportunities for brand growth
• Lead brand health and sentiment research initiatives, turning raw data into actionable insights, ensuring we have a pulse on how customers, prospects, and the industry perceive us
• Partner closely with Group Creative Directors to turn complex strategies into inspiring creative briefs, acting as the connective tissue that ensures our daily output and flagship projects align with the overarching brand vision
• Move strategy from a slide deck to the real world, overseeing the execution of strategic pillars across the Brand & Creative team, ensuring consistency and impact
• Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences that energize teams and create shared belief
• Act as a cultural catalyst across functions, aligning stakeholders around a common vision and motivating the company to deliver work that is both meaningful to customers and impactful to the business

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior