Brand & Content Strategist

GO Project•Kansas City, MO

About The Position

At The Global Orphan Project (GO Project), our mission is to break the orphan cycle by addressing its root causes—relational and economic—strengthening families before they break. We believe the family is the essential cell of civilization. When families fracture, children pay the highest price, often entering destructive downstream systems such as street life, prison, and human trafficking. When our ministry began, we sought to respond to this crisis by building physical orphanages around the world. But along the way, we discovered something that changed our trajectory: up to 90% of children living in orphanages globally have at least one living parent who could care for them if they had the means. Many were placed in orphanages not because of abuse or abandonment, but because their parents—often single mothers—felt unable to provide for them. We soon recognized the same reality in our own nation. In the richest country the world has ever known, the leading reason children enter foster care is not abuse—it’s neglect, most often tied to poverty. This conviction drives us today: to come alongside families, churches, and communities, offering hope and tangible solutions so that children can grow up where they belong—within the love and stability of a family. The Global Orphan Project (GO Project) Brand & Content Strategist is a versatile creative leader who uses their talents to advance the mission of breaking the orphan cycle. Blending strategic thinking with strong content creation skills, this role is responsible for shaping and stewarding the organization’s brand voice across all channels. This role will create and curate high-quality, mission-driven content that reflects the heart and priorities of GO Project and its related brands. This individual will collaborate closely with cross-functional teams, remain focused on measurable results, and lead content efforts to ensure alignment with marketing goals and key performance indicators. Success in this role means producing compelling, best-in-class content that strengthens brand presence, engages audiences, and drives meaningful impact.

Requirements

Bachelors in communications or related field
Four to six years of writing experience
Experience with the industry standard marketing platforms, plus Google and Microsoft 365 is preferred
Experience creating integrated creative content across all marketing channels
Proven decision-maker demonstrating discernment
Excellent presentation, analytical and communication skills
Personal and professional integrity with unwavering respect for co-workers and our stakeholders
Passionate about empowering local churches to care for children and families in crisis
A personal desire to answer God’s invitation to serve the vulnerable

Responsibilities

Lead brand development for GO Project and its affiliate brands alongside Marcom team and other stakeholders
Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of the growth of its brands
Work with Marcom team to build and strengthen brand awareness/reputation across relevant audiences: customers, employees, partners, and investors.
Participate in brand strategy meetings, responsible for brand management and ensuring brand consistency across all brands
Ensure brand strategy is consistent through leading brand strategy initiatives, writing brand creative briefs, ensuring brand consistency across print, online publications, website, and campaign activations
Ensure the brand strategy and creative deliverables align with organization goals and objectives and can be tied to key performance indicators
Set benchmarks for brand success
Champion brand management by understanding the distinct and nuanced differences between GO Project sub brands and work to advocate for a clear understanding of each brand’s purpose within the GO Project family
Train, lead, mentor teams to assist in helping them fully embrace brand strategy
Act as primary content writer or content creator for GO Project
Act as “editor and chief” of all content produced ensuring we execute with excellence in alignment with our marketing goals and KPIs: Holistic revising for tone, voice, brand, format, and recommendations for contracted writers
Proofreading + micro edits for other contracted writers
Review and editing of social content and email marketing
As primary writer and editor for web content, ensure content is fully executed and error free
Craft holistic content vision within deadlines for monthly communications, including content calendars (email marketing, web content, blog content, etc.)
Collect and curate stories that show the results of the impact of investment of key audiences
Strategize to ensure content is consistent and compelling across delivery channels
Coordinate with Digital Marketing Specialist in the creation and execution of monthly and ad hoc emails
Explore and maintain understanding of key GO Project audiences
Attend meetings with GO Project stakeholders to ask the relevant questions and gain the insights required to constantly improving content that resonates with intended audiences
Aid teammates and contractors in content needs – guiding in writing, offering direction, editing
Pitch in for event support and coordination
Build and steward AI prompt libraries aligned to each brand’s voice and messaging guidelines, equipping teammates and contractors to produce on-brand content efficiently and consistently.
Other duties as assigned