Brand Content Strategist (Financial Services)
About The Position
Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, GAP, JP Morgan Chase, LendingClub, Microsoft, SoFi, Verizon, rely on Persado to engage customers across their digital marketing journey. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.
Requirements
- 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
- Ability to embrace brand voice for a variety of customers
- A strong ability to work across disciplines—writing, strategy, analytics, and technology
- A data-driven mindset and curiosity for what drives customer engagement
- Excellent written and verbal communication skills
- Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
- Comfort working both independently and collaboratively with internal teams and clients
- Proficiency with Microsoft Office Excel and G suite
Nice To Haves
- Experience working with clients and/or presenting information to key stakeholders preferred
- Experience with A/B or multivariate testing ideal
- Previous work at a creative agency a plus
- Experience with content management systems, HTML, graphic design and email platforms a plus
Responsibilities
- Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
- Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
- Present actionable insights and strategic recommendations to clients
- Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
- Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
- Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met
Benefits
- Competitive and equitable compensation
- Generous benefits packages globally
- 401k matching (USA)
- Pension Scheme (Certain EU locations)
- Professional growth through dedicated enablement and training teams, as well as on demand tools and resources
- Employee Enrichment Fund to pursue a passion or upgrade your home office
- Structured onboarding program
- Strong emphasis on career development and mobility, continuous feedback loops and performance management
- Flexible time off to support work-life harmony
- 2 paid Volunteer days per year
- Charitable donation matching
- Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
