Brand & Messaging Strategist

Regions Bank•Birmingham, AL

6d•$85,412 - $110,380•Onsite

About The Position

At Regions, the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions’ brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team – as well as business partners and support groups – to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.

Requirements

High School Diploma or GED and nine (9) years of direct experience in Marketing Or Bachelor's degree in Marketing, Communications, Graphic Design, Psychology, Anthropology Economics, Business or a related field and five (5) years of experience in Marketing
Educational and/or direct work experience within a creative communications discipline (e.g. copywriting, business communication, graphic design, photography, journalism, film/video production)
Ability to provide clear direction to creative content creators and provide constructive, actionable feedback
Ability to research, analyze data from multiple sources, and derive compelling insights
Ability to work in a team environment
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Familiarity with disciplines that influence brand and message strategy (e.g. design and communication theory, behavioral economics, linguistics, consumer psychology, cultural anthropology)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong synthesis, logic and decision-making skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Understanding of creative development process and related creative content production

Nice To Haves

Experience in a professional communications or marketing environment

Responsibilities

Provides input, review and actionable feedback for the creative development process from creating the initial creative brief and rationale through to final production of creative assets
Provides recommendations to partners on matching best creative resources to the appropriate program or strategy
Where applicable, creates brand messaging guidelines for campaigns and priority programs across the company
Where applicable, develops channel creative strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Ensures concepts and communications align with content and channel strategies as well as established visual identity and brand standards
Contributes to marketing process adherence to legal, compliance, and internal audit standards
Develops programs and content that aligns with various policies and regulations (e.g. Canned Spam Act, UDAAP, etc.)
Adapts messaging and channels based on brand health metrics, marketing performance, and analytics
Serves as partner to Program Managers, Marketing Strategists, Communications Partners, Analytics, and Campaign Operations