Law Enforcement Territory Manager

Walther Arms, Inc.•Fort Smith, AR

18d

About The Position

The Law Enforcement Territory Manager (LETM) is responsible for all aspects of sales and business development in an assigned territory, driving revenue growth through strategic engagement with law enforcement agencies and law enforcement distributors. The position covers California, Arizona, Utah, Nevada, Idaho, Oregon, Alaska, Hawaii, and Washington. The LETM develops and executes territory growth strategies; builds relationships with agency decision-makers and distributor leadership; identifies and manages sales opportunities; and supports agency product adoption through demonstrations and Testing & Evaluation (T&E) programs. As the primary field representative for law enforcement customers, the LETM provides product training, technical expertise, and ongoing support during evaluation and procurement. The role also partners with distributors to increase market exposure, generate opportunities, and expand product adoption. The LETM represents the company at law enforcement trade shows, conferences, and industry events, and maintains forecasting, sales reporting, T&E tracking, and market intelligence. The position provides regular updates to the GM on territory performance, customer feedback, competitive activity, and growth opportunities. Frequent travel is required, including occasional international travel.

Requirements

Bachelor's degree or equivalent work experience.
Related, successful law enforcement channel management experience, including agency bids and sales.
Strong analytical and financial skills, with attention to detail and accuracy.
Ability to interface successfully with operations, customer service, logistics, product development, and quality departments.
Frequent travel, including occasional international travel.

Nice To Haves

Handgun experience is strongly preferred.
Industry knowledge and enthusiasm for advancing Walther's success as a business partner with current and future customers.

Responsibilities

Build and maintain relationships with key decision-makers at assigned law enforcement distributors, including executive leadership, sales management, category managers, and sales teams.
Conduct regular distributor product training focused on product features, benefits, and advantages.
Collaborate with law enforcement distributors to identify growth opportunities, expand market presence, and increase product adoption.
Track and analyze monthly, quarterly, and annual sales performance.
Manage sales activity, the sales pipeline, and forecasts.
Conduct quarterly business reviews with key decision-makers to evaluate performance, identify growth areas, and develop action plans.
Support distributor engagements, demonstrations, law enforcement T&E programs, and agency opportunities.
Drive direct law enforcement market growth by identifying and developing new agency relationships.
Build and maintain relationships with law enforcement decision-makers, including command staff, firearms training units, armorers, and procurement teams.
Develop and maintain a list of future agency visits and submit it to the GM quarterly.
Gather and communicate market intelligence, competitive activity, and customer feedback to the GM weekly.
Conduct product training courses and armorers' courses when needed.
Manage all aspects of assigned territory sales, including opportunities, forecasting, revenue growth, and sales objectives.
Identify, qualify, and manage agency opportunities from initial engagement through product procurement.
Partner with law enforcement distributors to maximize market exposure, develop agency opportunities, expand product adoption, and drive territory sales.
Demonstrate products in support of active or prospective agency T&E periods.
Present product features, benefits, and advantages to department command staff, firearms training units, specialized teams, and instructors.
Provide department-level support throughout the T&E and demonstration process by answering technical questions.
Build and manage a 12-month trade show schedule and budget, and submit them to the GM for review.
Plan, coordinate, and execute trade show activities within the assigned territory.
Generate leads and qualified sales opportunities by engaging law enforcement personnel at trade shows and industry events.
Maintain accurate forecasting, sales reporting, and T&E tracking, and provide regular territory updates to the GM.