Klaviyo Email & SMS Marketing Manager – E-Commerce

Adaptive Teams

3d•Remote

About The Position

We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.

Requirements

Strong hands-on experience with Klaviyo.
Proven email and SMS marketing experience in e-commerce or DTC.
Experience building sophisticated automated flows and customer journeys.
Strong understanding of segmentation, personalization, and lifecycle marketing.
Comfortable analyzing revenue, conversion, open, click, and retention metrics.
Strong copy, merchandising, and promotional instincts.
Experience with A/B testing and campaign optimization.
Understanding of email/SMS deliverability and compliance best practices.

Nice To Haves

Experience marketing consumer products is a plus.

Responsibilities

Own email and SMS marketing strategy and execution in Klaviyo.
Build, schedule, test, and optimize promotional campaigns.
Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
Segment audiences based on customer behavior, purchase history, and engagement.
Manage campaign calendars around promotions, launches, and key selling periods.
Partner with creative and e-commerce teams on messaging, offers, and campaign assets.
Run A/B tests across subject lines, content, offers, timing, and audiences.
Monitor deliverability and list health.
Track revenue, conversion, engagement, and retention performance.
Use performance data to continuously improve email and SMS results.