Email Marketing Specialist (Klaviyo)

Hire Overseas

3d•Remote

About The Position

We're looking for an Email Marketing Specialist to own the full email execution cycle across campaign builds, automations, A/B testing, segmentation, and performance reporting inside Klaviyo for a data-first growth marketing agency serving a focused roster of e-commerce and DTC brands. This is a hands-on execution role with real ownership of campaign performance. You will be in Klaviyo every day, building flows, running A/B tests, managing segmentation, and turning performance data into clear, client-ready reporting. This is not a strategy-from-a-distance role. If you are a detail-obsessed email marketer who thrives in a fast-paced agency environment and takes pride in clean, error-free deployments that actually move metrics, this role is a strong fit.

Requirements

3 or more years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment
Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
2 or more years of experience working with Shopify
Demonstrated experience creating and launching A/B tests and reporting clearly on their impact
Strong Excel and Google Sheets skills including data export, templates, basic formulas, and clean formatting
Comfortable turning performance data into simple, client-ready slides with charts and bullets
Strong understanding of segmentation and how to apply it to improve campaign performance
Detail-oriented with a proven ability to QA work thoroughly before every deployment
Fluent written and spoken English with the confidence to explain performance trends and next steps clearly
Available Monday through Friday during US business hours with occasional flexibility for time-sensitive updates

Nice To Haves

Experience building and launching SMS campaigns within Klaviyo or Postscript
DTC or e-commerce specific background
Experience with loyalty programs and lifecycle strategy tied to loyalty segmentation
Working knowledge of HTML and CSS for light edits and resolving formatting issues in email templates
Google and Meta ad platform familiarity for broader agency coverage

Responsibilities

Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns including batch sends, behaviorally triggered messages, and automated lifecycle journeys
Schedule campaigns accurately across multiple client accounts and ensure nothing launches late or with incorrect assets
Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization
Support creative and layout needs by selecting images, formatting text, and ensuring final output aligns with brand standards
Build and manage email flows and automations including triggers, conditions, content, and timing
Support and execute SMS sends within Klaviyo
Troubleshoot flow issues and ensure automations are running correctly across all client accounts
Document flow logic and changes clearly for full team visibility
Build targeted audience segments using Klaviyo filters, conditions, and custom attributes based on user behavior, lifecycle stage, and other attributes
Maintain list hygiene and segmentation across client email databases
Leverage segmentation to improve campaign relevance and performance
Set up and run A/B tests across campaigns and flows to continuously improve engagement and conversion metrics
Track and optimize email performance by proactively flagging trends at the campaign and journey level
Surface actionable insights to internal stakeholders and clients based on test results and performance data
Deliver regular email performance reporting with historical comparisons, channel benchmarks, and recommendations
Create client-ready slides and presentations translating key metrics and learnings into simple charts and bullets
Maintain a clear understanding of key performance metrics including open rates, CTR, conversion rate, and deliverability and use them to guide optimization decisions