Email Marketing Specialist

Minnesota Timberwolves•Minneapolis, MN

4d•Onsite

About The Position

The Email Marketing Specialist will support all e-mail marketing efforts of the Minnesota Timberwolves and Minnesota Lynx. This role involves developing corporate and consumer email marketing campaigns, implementing creative strategies to drive ticket sales, and creating automated email marketing and lead nurturing campaigns using Adobe Marketo and Braze platforms. The specialist will also assist in developing email marketing language, generating targeted lists from the CRM database, ensuring compliance with anti-spam legislation, and measuring the progress and results of email marketing projects.

Requirements

Strong written and verbal communication skills required.
Computer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is required.
Experience working with Marketo or similar email marketing platforms is required.
Able to work flexible hours including nights, weekends and holidays.
Ability to work well on a team and independently.
Ability to manage specific processes and tasks in the department under supervision.
Bachelor’s degree or equivalent experience required.

Nice To Haves

Copywriting experience preferred.
Experience in developing dynamic content and email automation is preferred.
Experience working with HTML is preferred.
Minimum three (3) years of experience in Marketing is strongly preferred.
Copywriting experience is preferred.

Responsibilities

Develop corporate and consumer email marketing campaigns.
Develop and implement creative email marketing strategies to drive ticket sales.
Develop automated email marketing and lead nurturing campaigns using the Adobe Marketo and Braze platforms.
Assist in the development of email marketing language.
Generate highly targeted lists from the CRM database when necessary.
Ensure compliance with anti-spam legislation.
Measure progress and results of all email marketing projects.