Senior Email Marketing Specialist
About The Position
Embrace is seeking a Senior Email Marketing Specialist to own the execution and optimization of email and SMS campaigns across the customer lifecycle. This highly hands-on role combines strong Salesforce Marketing Cloud and email development skills with campaign management, testing, and optimization. This person will independently manage campaigns from build through deployment, maintain automated journeys, and identify opportunities to improve campaign performance and operational efficiency through testing, automation, AI, and emerging technologies. They will partner closely with Marketing, Creative, Data, Technology, and Compliance teams to deliver timely, relevant, and high-quality customer communications.
Requirements
- 5–7 years of experience in email, CRM, lifecycle, or digital marketing.
- Strong hands-on experience with Salesforce Marketing Cloud, particularly Email Studio and Journey Builder.
- Strong HTML/CSS skills and experience coding responsive emails.
- Experience with automated journeys, segmentation, personalization, and dynamic content.
- Experience with email/SMS testing, QA, optimization, and deliverability best practices.
- Experience using AI tools to enhance marketing workflows, campaign execution, testing, analysis, or optimization.
- Strong project management, problem-solving, and attention to detail.
- Ability to independently manage multiple campaigns and priorities in a fast-paced environment.
- Strong cross-functional communication and collaboration skills.
Nice To Haves
- Experience with MobileConnect /SMS marketing.
- Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder.
- Experience in a regulated industry.
- Experience working with agencies and external partners.
Responsibilities
- Own end-to-end execution of email and SMS campaigns, including build, QA, scheduling, deployment, and monitoring.
- Build responsive emails using HTML/CSS, reusable templates, and modular content.
- Build, maintain, and optimize automated journeys within Salesforce Marketing Cloud.
- Manage audience segmentation, personalization, dynamic content, and campaign targeting.
- Execute comprehensive campaign QA, including links, rendering, personalization, data, tracking, and seed testing.
- Execute A/B tests and use campaign performance to recommend ongoing optimizations.
- Leverage AI and emerging marketing technologies to improve campaign development, streamline processes, accelerate testing, and identify optimization opportunities.
- Maintain and improve templates, modules, and production processes to increase efficiency and scalability.
- Partner with the Salesforce Marketing Cloud Engineer on complex data, automation, integration, and technical requirements.
- Collaborate across Marketing, Creative, Compliance, Data, and Technology to bring campaigns from concept through launch.
- Serve as an email and SMS subject-matter expert, proactively recommending best practices, new capabilities, and process improvements.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
