Manager, Email & SMS Marketing

Fresh•New York, NY

3d•Onsite

About The Position

Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences. They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.

Requirements

4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
Bachelor's degree in business administration, marketing, communications, or a related field.
Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
Experience with Google Analytics and leveraging data to optimize marketing performance.
Advanced proficiency in Microsoft Excel.
Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.

Nice To Haves

Experience with CRM platforms is considered an asset.

Responsibilities

Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

Benefits

Flexible paid time off policy inclusive of Summer Fridays
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Medical, dental and vision
401k with Company Match + Additional Employer Contribution at eligibility