Manager, Email & SMS Marketing

LVMH Perfumes & Cosmetics•New York, NY

4d•$100,000 - $135,000•Onsite

About The Position

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment. Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Requirements

4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
Bachelor's degree in business administration, marketing, communications, or a related field.
Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
Experience with Google Analytics and leveraging data to optimize marketing performance.
Advanced proficiency in Microsoft Excel.
Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.

Nice To Haves

Experience with CRM platforms is considered an asset.

Responsibilities

Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

Benefits

Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Flexible paid time off policy inclusive of Summer Fridays
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Medical, dental and vision
401k with Company Match + Additional Employer Contribution at eligibility