K12 Regional Sales Manager - South

Vista Higher Learning

11d•$130,000 - $150,000

About The Position

The K12 Southern Regional Sales Manager leads a team of sales and support specialists responsible for achieving business goals across a defined region. The role is accountable for regional sales performance and overall business health, and coaches team members in negotiation, account management, territory planning, consultative selling, relationship building, and presentation skills. The manager develops and executes regional sales strategy, builds customer partnerships, and expands the impact of the company’s language-learning solutions. The position includes developing regional business plans, guiding sales opportunities and state adoptions, supporting customer relationships, and improving sales processes and technology use. The manager shares market insights with sales, marketing, and technology leadership, maintains knowledge of the company’s print and digital products, and manages regional spending. Candidates must reside in the southern region of the United States; Florida is the ideal location. Relocation is not available, and the role requires travel of up to 30% within the region and to company meetings as needed.

Requirements

Bachelor’s degree.
7–10 years of successful field-oriented sales experience selling digital and print-based products in a consultative environment in publishing, edtech, or a similar industry.
At least 3 years of experience managing a field and in-house sales team within publishing, edtech, or a similar industry.
Advanced experience using CRM software for customer data management and strategic analysis to drive sales team performance.
Strong proficiency with MS Office.
In-depth knowledge of the K–12 and/or higher education landscape, including digital learning trends, curriculum requirements, and educator and student needs.
Advanced understanding of educational technology tools and digital content systems.
Demonstrated success in strategic selling, territory planning, and complex or multi-stakeholder negotiations.
Experience with state-level adoption processes in the K–12 market.
Proven expertise creating and executing regional growth strategies, including in high-stakes or competitive markets.
Deep knowledge of consultative and solution-based selling techniques for institutional sales.
Willingness to travel up to 30% within the multi-state region and to other company meetings as needed.
Must reside within the southern region of the United States; candidates must be willing to travel throughout the multi-state region without restriction. Relocation is not available.

Nice To Haves

Experience using Salesforce.com.
Familiarity with VHL products.
Working knowledge of Spanish.
Advanced degree.

Responsibilities

Develop, execute, and refine regional business plans to meet or exceed sales goals, using territory, pipeline, market, customer, and competitive insights to identify growth opportunities and guide priorities.
Lead, coach, and mentor field and office-based sales and support professionals, developing their negotiation, account management, territory planning, consultative selling, relationship-building, and presentation skills.
Partner with representatives on high-value accounts, strategic opportunities, and state adoptions; support targeting and prospecting, deliver client presentations, and lead key opportunities through close.
Build and sustain customer relationships while resolving day-to-day issues in alignment with broader regional goals.
Support state adoption initiatives, develop marketing plans, onboard and train sales per diems, and participate in relevant company, regional, and state meetings.
Define and improve sales processes, ensure consistent use of CRM and sales technologies, and maintain accurate opportunity data in Salesforce.com to support visibility, forecasting, and decision-making.
Share actionable market and customer insights with sales, marketing, and technology leadership while maintaining expert knowledge of the company’s print and digital products.
Manage the regional budget, including sampling and travel and entertainment expenses, with fiscal discipline and appropriate market coverage.