IT Business Analyst

The job overview for the role of HubSpot Implementation and Maintenance Specialist at AppDirect is to lead the planning, configuration, and deployment of the HubSpot platform to align with the company's marketing and sales objectives. The specialist will collaborate with cross-functional teams to develop tailored solutions using HubSpot's tools and features, manage data migration and integration tasks, and customize workflows, email templates, landing pages, and forms to optimize lead nurturing and conversion processes. Additionally, the specialist will be responsible for reporting and analytics, training and support, and regular maintenance of the HubSpot platform to ensure data accuracy and compliance with industry best practices.

• Lead the planning, configuration, and deployment of the HubSpot platform, ensuring alignment with the company’s marketing and sales objectives.
• Collaborate with cross-functional teams to gather requirements and develop tailored solutions using HubSpot’s tools and features.
• Manage data migration and integration tasks to ensure seamless transfer of existing marketing and sales data into HubSpot.
• Create and manage custom workflows, email templates, landing pages, and forms within HubSpot to optimize lead nurturing and conversion processes.
• Implement lead scoring models and automated lead assignment rules to improve lead management efficiency.
• Continuously explore and recommend new automation opportunities to enhance marketing and sales productivity.
• Develop and maintain reports and dashboards in HubSpot to provide stakeholders with valuable insights into key marketing and sales metrics.
• Monitor the performance of marketing campaigns, track lead attribution, and propose data-driven improvements for enhanced campaign effectiveness.
• Conduct training sessions for marketing and sales teams to ensure proficient usage of HubSpot tools and features.
• Act as the go-to person for all HubSpot-related inquiries and provide timely support to address any technical issues or challenges.
• Regularly review and optimize the HubSpot platform to ensure data accuracy, system health, and compliance with industry best practices.
• Stay updated with the latest HubSpot features, updates, and releases, and assess their potential impact on the company’s marketing and sales strategies.

• 2-3 years of relevant experience
• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Proven experience as a HubSpot administrator
• Strong background in HubSpot administration
• Passion for marketing and sales automation
• Proactive attitude towards problem-solving
• Ability to lead the planning, configuration, and deployment of the HubSpot platform
• Collaboration skills to gather requirements and develop tailored solutions using HubSpot's tools and features
• Experience in managing data migration and integration tasks
• Ability to create and manage custom workflows, email templates, landing pages, and forms within HubSpot
• Knowledge of lead scoring models and automated lead assignment rules
• Ability to continuously explore and recommend new automation opportunities
• Proficiency in developing and maintaining reports and dashboards in HubSpot
• Experience in monitoring the performance of marketing campaigns and proposing data-driven improvements
• Ability to conduct training sessions for marketing and sales teams
• Strong problem-solving skills and ability to provide timely support for technical issues or challenges
• Knowledge of HubSpot maintenance, including regularly reviewing and optimizing the platform
• Stay updated with the latest HubSpot features, updates, and releases.

• Competitive salary and compensation package
• Opportunity to work with a leading cloud service marketplace company
• Chance to revolutionize the way businesses run
• Access to a cloud service marketplace and management platform
• Ability to distribute digital services
• Global network of AppDirect-powered marketplaces
• Opportunity to find, buy, and manage the best applications in the cloud
• State-of-the-art online application store launch within weeks
• Integration of software across multiple marketplaces worldwide
• Advanced features and tools compared to competitors
• Highly motivated and skilled team
• Crucial role in implementing and maintaining HubSpot platform
• Collaboration with marketing and sales teams
• Optimization of HubSpot's capabilities and streamlining of processes
• Enhancement of lead generation and customer engagement strategies
• Strong background in HubSpot administration
• Passion for marketing and sales automation
• Proactive attitude towards problem-solving
• Lead planning, configuration, and deployment of HubSpot platform
• Customization and automation of workflows, email templates, landing pages, and forms
• Implementation of lead scoring models and automated lead assignment rules
• Continuous exploration and recommendation of new automation opportunities
• Development and maintenance of reports and dashboards in HubSpot
• Monitoring of marketing campaign performance and lead attribution
• Training sessions for marketing and sales teams
• Go-to person for HubSpot-related inquiries and technical support
• Regular review and optimization of HubSpot platform
• Stay updated with the latest HubSpot features, updates, and releases
• Opportunity to obtain HubSpot certifications
• End-to-end commerce platform for selling, distributing, and managing cloud-based products and services
• Simplification of the digital supply chain
• Connection of channels, developers, and customers through the platform
• Powering millions of cloud subscriptions worldwide
• Privacy policy and handling of personal data for job applicants