IS Manager - Connected

Allegis Group•Hanover, MD

2d•Onsite

About The Position

As an Information Services (IS) Manager in the Connected Program, this role leads the delivery and management of marketing technology, digital analytics, and experience measurement across Connected products. The manager owns the platforms and data used to understand how candidates, clients, and recruiters engage with Connected experiences, including marketing automation, digital analytics, and experience analytics platforms. The role ensures engagement is measured accurately, insights are trusted, and data informs product, marketing, and business decisions. It turns behavioral and campaign data into clear metrics, actionable insights, and measurable business outcomes, while using AI and automation to personalize experiences and improve performance. The role is accountable for marketing platform health, customer journeys and campaign delivery; digital analytics instrumentation, tagging standards and data accuracy; product and experience metrics such as adoption, conversion, engagement and friction; and translating analytics and AI-driven insights into product and marketing improvements. It also scales measurement and engagement capabilities across operating companies. The position requires in-office presence at least four days per week. As a coach-leader, the manager builds and develops teams accountable for marketing technology, analytics, and measurement outcomes. The role establishes clear ownership for metric definitions, data quality, and platform health; promotes evidence-based, AI-first, and experiment-driven practices; and aligns execution with Marketing, Product, UX, Data, and Architecture leaders. Budget duties include developing and managing the budget, producing monthly forecasts, approving operational expenditures, addressing variances, and planning capacity around the feature roadmap.

Requirements

Bachelor's degree in information systems, Computer Science, Marketing Technology, Analytics, Data, or a related field.
At least 6 years of progressive experience in IT, marketing technology, digital analytics, or platform delivery.
3–5 years of people leadership managing engineers, analysts, or platform teams.
Experience delivering and managing enterprise marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, or similar.
Experience with digital and experience analytics platforms such as Adobe Analytics, Quantum Metric, Google Analytics, or similar.
Proven experience defining KPIs, measurement frameworks, and executive-level reporting.
Experience with tag management, data layers, and analytics quality assurance.
Experience integrating marketing and analytics platforms with CRM, customer data, and enterprise data platforms.
Experience with privacy, consent, and data governance for customer engagement data.
Experience delivering within large-scale transformation programs.
Deep understanding of digital analytics, behavioral data, and experience metrics.
Ability to turn analytics into clear recommendations and execution decisions.
Experience with A/B testing, personalization, and experimentation.
Understanding of attribution, funnel analysis, and customer journey analytics.
Ability to influence roadmap decisions without formal authority and work with ambiguity.
Track record of using analytics, automation, or AI to improve engagement and outcomes.
Strong executive communication and ability to tell a clear story with data.
Bias toward root-cause analysis, standardization, and scalability.

Nice To Haves

Familiarity with business intelligence and visualization tools such as Power BI or Tableau.

Responsibilities

Lead teams that deliver and support marketing technology and analytics platforms across Connected.
Own the Connected measurement framework, including KPIs, funnel definitions, adoption and engagement metrics, and links to business outcomes.
Set and enforce tagging, instrumentation, and data-layer standards across web, mobile, and CRM-based experiences.
Ensure analytics data is accurate, consistent, and trusted through validation, quality assurance, and monitoring.
Partner with Marketing, Product, and UX to design, launch, and optimize journeys, campaigns, personalization, and experiments.
Use behavioral and session analytics to identify friction, errors, and drop-off points, then prioritize fixes.
Integrate marketing and analytics platforms with CRM, customer data, and enterprise data platforms to maintain consistent profiles, consent, and attribution.
Apply AI and advanced analytics to personalize engagement and next-best actions, detect performance anomalies early, and inform roadmap, investment, and optimization decisions.
Deliver executive dashboards and insights showing product performance, adoption, and return on investment.
Ensure compliance with privacy, consent, and data governance requirements.
Manage vendor relationships, licensing, and platform roadmaps for marketing technology and analytics tools.
Drive continuous improvement by reducing manual effort, rework, and reporting gaps through automation.
Coach teams to focus on insight quality, user impact, and business results, not only campaign or tag delivery.
Set clear ownership for metric definitions, analytics data quality, and platform health.
Build a culture of evidence-based decisions and embed AI-first and experiment-driven thinking into team planning, delivery, and optimization.
Partner with Marketing, Product, UX, Data, and Architecture leaders to align execution.
Manage performance with an emphasis on outcomes rather than output.
Develop and manage the budget, produce monthly forecasts, approve operational expenditures, address actual-to-forecast variances, and plan capacity based on the feature roadmap.

Benefits

Medical, dental, and vision insurance.
Hospital plans.
401(k) retirement plan with pre-tax and Roth post-tax contributions.
Company-paid basic life and AD&D insurance, plus voluntary life and AD&D coverage for the employee and dependents.
Company-paid short- and long-term disability insurance.
Health and dependent care spending accounts (HSA and DCFSA).
Transportation benefits.
Employee Assistance Program.
Tuition assistance.
Paid time off, Allegis Group paid family leave, and parental leave.
Bonus eligibility.