IS Manager - Connected

Allegis Group•Hanover, MD

2d•$109,000 - $186,600•Onsite

About The Position

As an Information Services (IS) Manager in the Connected Program, this role leads the delivery and management of marketing technology, digital analytics and experience measurement across Connected products. The manager owns the platforms and data used to understand how candidates, clients and recruiters engage with Connected experiences, including marketing automation, digital analytics and experience analytics platforms. The role ensures engagement is measured accurately, insights are trusted, and data informs product, marketing and business decisions. This leader turns behavioral and campaign data into clear metrics, actionable insights and measurable business outcomes, while using AI and automation to personalize experiences and improve performance. The role is accountable for marketing platform health, customer journeys and campaign delivery; digital analytics instrumentation, tagging standards and data accuracy; product and experience metrics; and using analytics and AI-driven insights to improve products and marketing. It also scales measurement and engagement capabilities across operating companies. The position requires in-office presence at least four days per week. The manager leads teams responsible for marketing technology and analytics platforms, establishes Connected's measurement framework, and sets standards for instrumentation and data quality. The role partners with Marketing, Product and UX on journeys, campaigns, personalization and experiments; uses behavioral and session analytics to identify friction; integrates platforms with CRM and enterprise data systems; applies AI and advanced analytics; and delivers executive reporting. Responsibilities also include privacy and governance compliance, vendor and roadmap management, continuous improvement, people leadership, budget management and capacity planning.

Requirements

Bachelor's degree in information systems, computer science, marketing technology, analytics, data or a related field.
6+ years of progressive experience in IT, marketing technology, digital analytics or platform delivery.
3–5 years of people leadership managing engineers, analysts or platform teams.
Experience delivering and managing enterprise marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign or similar.
Experience with digital and experience analytics platforms such as Adobe Analytics, Quantum Metric, Google Analytics or similar.
Proven experience defining KPIs, measurement frameworks and executive-level reporting.
Experience with tag management, data layers and analytics quality assurance.
Experience integrating marketing and analytics platforms with CRM, customer data and enterprise data platforms.
Experience with privacy, consent and data governance for customer engagement data.
Experience delivering within large-scale transformation programs.
Deep understanding of digital analytics, behavioral data and experience metrics.
Ability to turn analytics into clear recommendations and execution decisions.
Experience with A/B testing, personalization and experimentation.
Understanding of attribution, funnel analysis and customer journey analytics.
Comfort with ambiguity and influencing roadmap decisions without formal authority.
Track record of using analytics, automation or AI to improve engagement and outcomes.
Strong executive communication skills, including the ability to tell a clear story with data.
Bias toward root-cause analysis, standardization and scalability.
Core competencies: build relationships, develop people, lead change, inspire others, think critically, communicate clearly and create accountability.

Nice To Haves

Familiarity with BI and visualization tools such as Power BI or Tableau.

Responsibilities

Lead teams that deliver and support marketing technology and analytics platforms across Connected.
Own the Connected measurement framework, including KPIs, funnel definitions, adoption and engagement metrics, and links to business outcomes.
Set and enforce tagging, instrumentation and data-layer standards across web, mobile and CRM-based experiences.
Ensure analytics data is accurate, consistent and trusted through validation, quality assurance and monitoring.
Partner with Marketing, Product and UX to design, launch and optimize journeys, campaigns, personalization and experiments.
Use behavioral and session analytics to identify friction, errors and drop-off points, and prioritize fixes.
Integrate marketing and analytics platforms with CRM, customer data and enterprise data platforms to keep profiles, consent and attribution consistent.
Apply AI and advanced analytics to personalize engagement and next-best actions, detect performance anomalies, and inform roadmap, investment and optimization decisions.
Deliver executive dashboards and insights that show product performance, adoption and ROI.
Ensure compliance with privacy, consent and data governance requirements.
Manage vendor relationships, licensing and platform roadmaps for marketing technology and analytics tools.
Reduce manual effort, rework and reporting gaps through automation and continuous improvement.
Coach and develop leaders and teams responsible for marketing technology, analytics and measurement outcomes.
Set clear ownership for metric definitions, analytics data quality and platform health, and foster evidence-based decisions.
Embed AI-first and experiment-driven thinking in team planning, delivery and optimization.
Partner with Marketing, Product, UX, Data and Architecture leaders to align execution.
Manage performance with an emphasis on outcomes rather than output.
Develop and manage the budget, produce monthly forecasts, approve operational expenditures, and address variances between actuals and forecasts.
Plan capacity fluctuations based on the feature roadmap.

Benefits

Medical, dental and vision coverage.
Hospital plans.
401(k) retirement plan with pre-tax and Roth post-tax contributions.
Company-paid basic life and AD&D insurance, with voluntary life and AD&D coverage for employees and dependents.
Company-paid short- and long-term disability.
Health and dependent care spending accounts (HSA and DCFSA).
Transportation benefits.
Employee Assistance Program.
Tuition assistance.
PTO, Allegis Group Paid Family Leave and Parental Leave.
Bonus eligibility.