IPM Partner Marketing Manager

The Channel Company

8d•$60,000 - $80,000•Remote

About The Position

The IPM Partner Marketing Manager supports AWS clients by guiding their partners through Industry Partner Marketing programs. The role combines digital marketing, client success, project management, and communication. The manager works with AWS Industry Partner Marketing stakeholders to align marketing strategies with business objectives, drive demand, and accelerate growth, while also executing scalable campaigns and events for partners to leverage. The position serves as a strategic marketing advisor, supports the development and execution of marketing programs, manages partner relationships, and guides partners in using Marketing Development Funds and the client’s marketing platform. It includes end-to-end ownership of marketing programs, performance reporting, and ongoing alignment with business goals. This is a 100% remote role with flexible working hours. Applicants must reside in one of the listed states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, or WA.

Requirements

At least 3 years of hands-on experience in partner marketing, with a focus on digital marketing and demand generation.
Strong analytical mindset, including an interest in measuring performance and optimizing results.
Excellent communication skills and confidence in client-facing conversations and internal collaboration.
Proficiency in Microsoft Excel, PowerPoint, and Outlook.

Nice To Haves

Background in B2B marketing or agency environments.
Experience in the technology industry.

Responsibilities

Act as a strategic marketing advisor to partners, providing personalized guidance on go-to-market planning, execution, and reporting.
Support the client in developing effective marketing programs that encourage partner engagement, using internal tools and external agencies.
Own end-to-end marketing program execution, including demand generation, integrated digital programs, and coordinated partner marketing motions.
Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
Guide partners in using Marketing Development Funds (MDF), including working with third-party agencies and measuring return on investment.
Collaborate with clients and partners to report marketing performance and ensure ongoing alignment with business goals.
Help partners navigate the client’s marketing platform and tools by providing training and best practices.