INTERNET DIRECTOR

Honda of Downtown Los Angeles•Los Angeles, CA

9h•$120,000 - $180,000

About The Position

Honda of Downtown Los Angeles is seeking a motivated, experienced, and results-driven Internet Director to lead the dealership’s internet sales and Business Development Center (BDC) operations. The role oversees incoming digital sales opportunities, with the goals of maximizing lead conversion, increasing appointment volume, improving customer engagement, and driving vehicle sales through internet and other digital channels. The Internet Director leads and develops internet sales and BDC staff, establishes performance goals and processes, manages CRM activity and customer follow-up, and collaborates with sales, finance, dealership leadership, and marketing partners. The position monitors department performance and marketing effectiveness using reports and key performance indicators, while ensuring a professional customer experience and compliance with dealership policies, manufacturer standards, and applicable regulations. This position operates in a fast-paced automotive dealership environment and involves frequent interaction with customers, dealership employees, sales management, marketing partners, and third-party vendors. Flexible dealership hours, including evenings and weekends, are required. The stated pay range is $120,000–$180,000.

Requirements

Minimum 3 years of automotive internet sales, BDC, or dealership sales management experience preferred.
Proven track record of improving lead conversion, appointment volume, and sales performance.
Strong understanding of automotive CRM systems and internet lead management platforms.
Experience managing third-party leads, website leads, phone opportunities, live chat, and digital retailing platforms.
Excellent leadership, communication, coaching, and organizational skills.
Strong analytical abilities and ability to interpret sales reports and performance metrics.
Ability to manage multiple priorities in a fast-paced, high-volume dealership environment.
Strong customer service and relationship-building skills.
Ability to work flexible dealership hours, including evenings and weekends.

Nice To Haves

Previous experience managing a high-volume automotive internet department preferred.

Responsibilities

Direct and oversee all internet sales and BDC operations.
Manage incoming leads from the dealership website, third-party providers, manufacturer platforms, phone calls, chat, and other digital sources.
Develop and execute strategies to improve lead response times, contact rates, appointment-setting ratios, show rates, and closing percentages.
Recruit, hire, train, coach, and develop Internet Sales Managers, BDC Managers, and Internet Sales Representatives.
Establish daily, weekly, and monthly performance goals for the internet department.
Monitor CRM activity to ensure proper lead assignment, follow-up, documentation, and customer communication.
Ensure internet leads receive timely, professional, and consistent follow-up by phone, email, and text.
Develop scripts, templates, processes, and follow-up campaigns to increase customer engagement and conversion.
Work with the General Sales Manager, Sales Managers, and Finance Department to support a smooth transition from internet appointment to vehicle delivery.
Monitor department performance using daily reports, dashboards, and key performance indicators.
Analyze lead sources, marketing effectiveness, cost per lead, conversion rates, and return on advertising investment.
Partner with dealership leadership and marketing vendors to improve digital marketing performance and lead quality.
Maintain a professional, customer-focused approach throughout the online shopping and buying experience.
Implement accountability standards and consistent performance evaluations for internet department employees.
Ensure compliance with dealership policies, manufacturer standards, and applicable federal, state, and local regulations, including customer communication and privacy requirements.