Internal Communications Manager

Polk Mechanical Company•Grand Prairie, TX

3d•Onsite

About The Position

This role is responsible for developing and executing digital marketing strategies, with a strong emphasis on Pay-Per-Click (PPC) campaign management and social media marketing. The Internal Communications Manager will also coordinate digital marketing initiatives, manage project timelines, and ensure brand consistency across all digital channels. A key aspect of this role involves tracking, measuring, and reporting on digital marketing activities and KPIs, providing insights and recommendations to the leadership team.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of proven experience in digital marketing with strong emphasis on PPC campaign management
Demonstrated expertise managing Google Ads, LinkedIn Ads, and other paid digital platforms
Strong track record of social media marketing planning and execution across multiple platforms
Experience coordinating complex marketing projects with multiple stakeholders
Proficiency with marketing analytics tools (Google Analytics, platform-specific analytics)
Strong project management and organizational skills
Excellent written and verbal communication abilities
Data-driven mindset with ability to translate metrics into actionable strategies
Self-motivated with ability to work independently and as part of a team
Creative problem-solving abilities and attention to detail
Google Ads and Google Analytics (certification preferred)
Social media management platforms (Hubspot, or similar)
Microsoft Office Suite or Google Workspace
Basic graphic design skills (Adobe Creative Suite, Canva or similar tools)

Nice To Haves

Experience in construction, commercial real estate, or B2B industrial sectors
Understanding of the construction industry landscape, buyer personas, and sales cycles
Web development knowledge (HTML, CSS, basic WordPress or CMS management)
SEO best practices and implementation experience
Experience with marketing automation tools
Additional digital marketing certifications (Google Ads, Facebook Blueprint, HubSpot)

Responsibilities

Collaborate with Marketing Leadership to develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant platforms.
Manage campaign budgets, bidding strategies, and ROI optimization.
Conduct keyword research and competitive analysis to identify opportunities.
Collaborate with Marketing Leadership to create compelling ad copy and landing page strategies to maximize conversions.
Monitor campaign performance metrics and provide regular reporting with actionable insights.
A/B test ad variations, audiences, and targeting strategies to continuously improve results.
Track and analyze lead quality and conversion rates through the sales funnel.
Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms.
Create, schedule, and manage engaging content that showcases projects, company culture, safety initiatives, and industry leadership.
Plan and coordinate social media campaigns aligned with business objectives and seasonal opportunities.
Monitor social media metrics and engagement, providing regular performance reports.
Engage with followers, respond to inquiries, and build community around the POLK Nation brand.
Collaborate with field teams and project managers to capture compelling project stories and employee spotlights.
Stay current on social media trends and platform updates relevant to the construction industry.
Serve as the central coordinator for all digital marketing initiatives and campaigns.
Manage marketing project timelines, deliverables, and stakeholder communication.
Coordinate with internal teams (sales, operations, HR) to align marketing efforts with business priorities.
Ensure brand consistency across all digital channels and campaigns.
Maintain marketing calendars and documentation.
Support event marketing and recruitment marketing initiatives as needed.
Track, measure, and report on all digital marketing activities and KPIs.
Provide insights and recommendations based on data analysis.
Monitor website traffic, lead generation, and campaign performance.
Prepare monthly reports for leadership team.