Intermediate Specialist, Student Recruitment

University of Ottawa•Ottawa, ON

11d•Onsite

About The Position

The Telfer School of Management at the University of Ottawa, located in the heart of Ottawa, is home to approximately 4,300 students, 200 faculty members, over 100 staff members, and more than 30,000 alumni. The school's mission is to align its teaching, research, and policy advice with helping Canada reach its potential, believing that improved business practices contribute to a better Canada and a better world. The Intermediate Specialist, Student Recruitment, reporting to the Supervisor, EMBA Program Management, is responsible for designing and implementing recruitment strategies, as well as liaison and recruitment activities for all of the faculty’s graduate programs. The goal is to maximize outreach and attract top students. This role also involves organizing and leading promotional campaigns, generating web content, and developing communication plans to project a positive image of the faculty, promote its brand, and increase its visibility.

Requirements

Bachelor’s degree in marketing or a related field, or an equivalent combination of education and work experience
Minimum five years of demonstrated experience in a similar role
Ability to develop marketing and digital communication strategies
Knowledge of web accessibility guidelines and experience in applying them
Knowledge of the Canadian university sector and its administrative structures
Advanced knowledge of computer systems and software including graphic design and web applications, spreadsheets, databases, the internet and email
Experience giving presentations to large groups in both official languages
Experience planning and organizing events
Project management experience
Strong public relations, interpersonal and communication skills
Strong organizational skills
Ability and willingness to occasionally travel outside of the city for recruitment activities
Ability and willingness to occasionally work outside of normal office hours
Bilingualism – English and French (spoken and written)
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

Nice To Haves

Master’s degree in a relevant field an asset

Responsibilities

Develops and implements innovative recruitment strategies for all of the faculty’s graduate programs in order to attract students to the University and achieve the faculty’s recruitment objectives.
Plans and coordinates visits with future students to promote programs, achievements and day-to-day activities of the faculty or University.
Acts as a resource person for inquiries pertaining to program requirements and University services to increase the appeal of graduate programs for future students.
Develops and maintains a network of alumni to maximize the faculty’s outreach and visibility.
Organizes student recruitment and other special events in order to project a positive image of the faculty and/or University.
Forms and chairs event planning committees, identifies elements and timelines, monitors and communicates progress.
Develops event budgets and ensures that all activities are within budget limits.
Designs and develops promotional material, and promotes events to target audiences to maximize outreach and participation.
Anticipates and meets ongoing operational needs by generating web content in accordance with web, official languages and accessibility standards, and with established policies.
Develops and evaluates performance indicators for web usage and usability, and coordinates improvements to maximize the effectiveness of the web sites for the faculty.
Develops and implements marketing strategies for the faculty based on digital marketing best practices and trends.
Collaborates with graphic designers and photography and printing professionals to produce marketing materials that promote the faculty to future students while ensuring compliance with design standards.
Develops and implements an annual communications plan to support communications needs for various internal and external target audiences, contributing to the strategic plan and the faculty brand.
Writes content for annual reports, news bulletins, brochures, speeches, web sites, social media and press releases and coordinates translation.
Develops performance indicators and monitors performance by carrying out consultations and surveys in order to maximize the effectiveness of liaison and recruitment activities of the faculty.
Analyzes results and makes improvements to optimize the use of recruitment and advertising tools.
Conducts market research studies and analyzes the results to identify priorities and critical paths for all recruitment and liaison activities and to recommend new initiatives.
Supervises administrative support staff as needed and ensures that their work complies with established standards and directives.