Interactive Designer (Contract)

SoFi•San Francisco, CA

About The Position

SoFi’s Creative Studio is seeking an interactive designer for its in-house agency to create digital experiences for the SoFi brand. The designer will collaborate with web producers, project managers, copywriters, art directors, and other partners to develop engaging, functional landing pages for SoFi.com across desktop and mobile. The role involves shaping messaging and visual design in a collaborative team environment. The designer will lead complex marketing landing-page and digital-experience projects from concept through production and launch. They will turn ambiguous briefs into effective design solutions that balance user needs, business goals, brand expression, accessibility, compliance, and technical feasibility. The role also helps shape SoFi’s digital visual language and design system, improve customer experience and business performance through testing and iteration, and maintain quality with minimal oversight. The designer will present work to stakeholders, provide creative direction and mentorship, and contribute to processes and standards that support scalable design delivery.

Requirements

5+ years of relevant experience in visual design, interactive design, UX, or a related field, with a strong focus on digital and web experiences.
A track record of independently leading complex design projects or programs from strategy and concept development through launch.
Strong conceptual thinking and demonstrated understanding of UX principles, information hierarchy, responsive design, accessibility, and mobile-first design.
Ability to translate ambiguous problems and varied briefs into clear design strategies and effective web experiences.
Experience balancing creative ambition with business goals, customer needs, technical constraints, compliance requirements, and performance considerations.
Strong visual design and craft skills, including composition, typography, layout, color, hierarchy, and interaction design.
Ability to apply, extend, and evolve brand visual styles within established design systems and frameworks.
Experience contributing to or helping build scalable design systems, reusable patterns, web components, or other design standards.
Strong communication and presentation skills, including the ability to articulate design rationale, strategy, vision, and trade-offs to creative and non-creative audiences.
Ability to build trust, influence decisions, and collaborate effectively with senior stakeholders and cross-functional partners.
Strong judgment and problem-solving skills, with the ability to make informed decisions in fast-moving and evolving environments.
Ability to provide creative direction, mentorship, and constructive feedback to designers and partners.
Self-motivated, able to work independently while contributing to the broader team’s success.
Ability to prioritize and manage multiple complex projects with competing timelines while maintaining quality.
Proficiency in Figma, Adobe Creative Suite, and other relevant design and prototyping tools.
A well-rounded portfolio demonstrating sophisticated visual and interaction design, strategic and systems thinking, collaboration, and measurable impact.

Nice To Haves

Working knowledge of HTML, CSS, design tokens, content management systems, and other technical concepts relevant to web design.
Experience with experimentation, A/B testing, analytics, accessibility, SEO, or performance-driven design.
Experience designing for financial services, fintech, e-commerce, or other complex, highly regulated industries.
Experience with motion design and interactive prototyping, including tools such as After Effects, Rive, or similar.
Experience working within an established design system or partnering closely with engineering teams to bring reusable components to life.

Responsibilities

Lead end-to-end concepting, design, and production for complex marketing landing pages and digital experiences across SoFi.com.
Translate ambiguous or complex briefs into thoughtful, effective design solutions that balance user needs, business objectives, brand expression, accessibility, compliance, and technical feasibility.
Establish design direction and influence project strategy from early exploration through launch, helping teams make informed decisions and navigate trade-offs.
Collaborate with web producers, engineers, copywriters, art directors, product marketers, product designers, researchers, and other cross-functional teams to deliver cohesive, high-quality experiences.
Apply conceptual thinking, UX principles, responsive design, and interaction design to create intuitive desktop and mobile experiences.
Develop layouts, patterns, components, and design system contributions that improve consistency, scalability, usability, and brand expression.
Identify opportunities to improve customer experience and business performance through testing, iteration, analytics, and performance-informed design.
Champion the SoFi brand and help define its expression across digital touchpoints.
Present design work, rationale, and recommendations to stakeholders, including senior leaders, and facilitate feedback and decision-making.
Provide creative direction and mentorship to other designers.
Identify risks, dependencies, and opportunities throughout the design process and communicate recommendations, trade-offs, and next steps.
Own design quality and QA with minimal oversight, ensuring work is consistent, functional, responsive, accessible, and aligned with brand, business, compliance, and technical requirements.
Contribute to team processes, standards, and best practices for designing and delivering work at scale.