Integrated Marketing Manager, Betsey Johnson

Steve Madden•New York, NY

5d•Onsite

About The Position

Betsey Johnson is a social-first brand operating at the intersection of fashion, entertainment, and culture. We don’t follow traditional marketing calendars—we build moments, show up in culture, and turn that attention into product discovery and conversion. We’re looking for a Manager of Integrated Marketing to sit at the center of that system—someone who can translate ideas into execution, shape how we show up across channels, and ensure every campaign is culturally relevant, strategically sharp, and operationally tight. This role works directly with the VP of Brand + Creative to bring campaigns to life—from concept through rollout—while owning communication across internal teams, social, and agency partners. You need to be as comfortable building a deck as you are identifying what piece of content should be boosted, what moment is worth leaning into, and how a product shows up in culture in a way that actually resonates. This position is based in our LIC office and requires working on-site.

Requirements

Bachelor’s degree in Marketing or equivalent experience
Minimum of 6–9+ years in integrated marketing, brand, or campaign roles
Deep understanding of social platforms, content performance, and digital culture
Strong instinct for what works creatively and why
Proven ability to build decks and articulate strategy clearly
Experience managing agencies (PR + paid) and cross-functional teams
Ability to manage multiple initiatives while maintaining attention to detail
Clear, confident communicator who can operate across all levels

Nice To Haves

Experience in fashion, beauty, or culture-driven brands
Experience working closely with paid social and performance marketing

Responsibilities

Build and lead integrated campaign plans across launches, partnerships, and cultural moments
Translate creative direction into clear strategies, timelines, and deliverables
Ensure every campaign connects brand storytelling to product discovery and conversion
Stay deeply tapped into pop culture, social trends, and emerging platforms
Identify opportunities for the brand to show up in a way that feels timely and native—not forced
Help shape how Betsey Johnson continues to evolve as a culturally relevant, social-first brand
Build decks from scratch—campaign concepts, launch plans, and recaps
Clearly articulate strategy, cultural relevance, and innovation in a way that is sharp and digestible
Turn results into stories that show impact, not just data
Own communication with paid media agency
Identify top-performing content and guide what should be amplified
Partner on paid strategy to ensure campaigns are driving both awareness and conversion
Maintain a strong understanding of what works on social and why
Manage and mentor Social Media Specialist (Kenzie)
Ensure social content ladders up to broader campaign strategy
Collaborate on storytelling, rollout, and content prioritization
Own communication with PR agency to ensure alignment across messaging and moments
Ensure organic, paid, PR, and ecommerce are working together—not in silos
Drive consistency in how the brand shows up across all touchpoints
Own timelines, deliverables, and overall campaign flow
Ensure execution is proactive, not reactive
Maintain organization across all workstreams (calendars, recaps, budgets, logistics)
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned