Integrated Marketing Manager

Momentive

3d•Remote

About The Position

This role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for the development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with sales, customer success managers and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for fundraising software or software that serves nonprofits and associations. Reporting to the Manager, Integrated Marketing, the Integrated Marketing Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, webinars and events to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution.

Requirements

3 to 5 years of experience in B2B marketing programs
Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
Experience with creating compelling messages that drive interest and conversions
Ability to understand how strategic objectives translate into market-specific programs
Demonstrated ability to implement with extreme attention to detail
Ability to define and manage projects involving multiple stakeholders
Strong project management skills for managing schedules and deadlines
Familiarity with principles of B2B marketing
Legally eligible to work in the country in which the position is located

Nice To Haves

experience in project management software like Asana is a plus
Audience development experience a plus

Responsibilities

Develop and execute measurable demand creation programs that drive revenue through direct sales team
Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
Work closely with content and design teams to create landing pages for campaign CTAs
Work closely with Marketing Operations on mapping marketing database segmentation to personas
Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
Analyze tactical campaign performance for continuous improvement
Facilitate a marketing program retrospective following completion of each marketing program
Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
Become an expert on the company's lead funnel
Other job duties as assigned by the manager