Integrated Marketing Manager, Health and Home Marketing

Google•Los Angeles, CA

6d•$141,000 - $205,000

About The Position

Our Health and Home team is a group of dedicated entrepreneurs who build brands that people love and trust, helping our users live healthier, longer lives while creating smart homes that proactively take care of the people inside them and the world around them. Our day-to-day work brings Google's AI leadership directly into consumers' daily routines through helpful, "quiet" technology that simplifies complex data and seamlessly runs in the background. As a Health and Home Integrated Marketing Manager, you will serve as a key manager on the development of integrated brand campaigns that build brand and generate consideration for our products, acting as a collaborative partner for our paid media execution. You will connect creative concepts with technical execution, ensuring our campaign development moves smoothly from concepting through launch while monitoring performance, budgets, and retail partnerships. You take initiative and operate in a fluid, rapidly changing environment. You have an attention to detail and creative nuances. You are a skilled multitasker, able to manage a large workload efficiently while identifying opportunities to scale and streamline internal processes. You are resourceful and adept at working across teams to get things done. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in consumer marketing, communications, public relations (PR), or content development supporting brand campaigns, influencer marketing, or content partnerships.
Experience with multi-channel marketing campaigns, program managing timelines and collaborating cross-functionally.
Experience managing agency relationships.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience leading campaign and media plan development from brief to production and post-campaign analysis combined with experience utilizing market research and performance metrics to optimize campaign execution.
Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Consumer tech experience preferred with strong understanding of product positioning.
Familiarity with global, regional, and local dynamics.
Demonstrated creative sensibility and passion for emerging technology trends.
Excellent written communication and organizational skills and the ability to operate a fluid environment with minimal assistance.

Responsibilities

Manage the end-to-end strategy and execution of global brand campaigns including asset development, agency management, budget oversight and measurement.
Collaborate with partners in EMEA and APAC on campaign development.
Support development of a global media strategy and collaborate on US-based media execution.
Lead the integration of influencers and creators into campaign moments and sustain marketing.
Collaborate cross functionally with internal and external partners to facilitate the rollout of GTM initiatives.