Integrated Marketing Manager- Golf

Lightspeed Commerce, Inc.•Montreal, QC

6d•Hybrid

About The Position

Lightspeed is seeking an Integrated Marketing Manager to join their Golf Marketing team. This role reports to the Director of Marketing, Golf and collaborates with channel specialists to define and execute strategic marketing programs across all channels. The manager will lead the strategy and execution of lead generation, brand marketing, media buys, and events/tradeshows/webinars impacting both prospects and customers. While not personally executing every task, the IMM must be aware of all projects, help prioritize, and ensure roadmaps support the Golf business strategy. The IMM is responsible for identifying gaps, proposing solutions, gaining buy-in, and collaborating with marketing and sales teams to implement full-funnel activities.

Requirements

4+ years of Marketing Management or a Project Management/Creative Operations role within Marketing
Bias to action - you take initiative, prioritize tasks, proactively flag issues and collaborate on solutions
Ability to understand and own the delivery of all marketing project deliverables with a keen understanding of marketing asset production
Flexible in responding to changes in business priorities; proven ability to work effectively and efficiently under multiple, competing deadlines
Excellent verbal and written business communication skills in English.
Proven ability to interface with all levels of management with confidence
Proven ability to meet project deadlines
Thrives working in a collaborative, team-oriented environment
Degree in marketing or business (optional), or proven industry experience

Nice To Haves

French is an asset though not required.
Interest in or passion for Golf / Sports is a plus.
Experience with JIRA/Monday.com/Looker/Hubspot/Google Analytics is a plus

Responsibilities

Find opportunities to build into the Golf Marketing strategy and roadmap that will help the team achieve Golf business unit objectives
Develop marketing briefs and conduct creative team briefings for all integrated marketing initiatives
Own metrics monitoring, reporting and post mortem reviews of programs in collaboration with key stakeholders
Keep regional stakeholders informed about quarterly and yearly marketing plans and represent the region/industry’s progress against metrics and roadmap in stakeholder reviews (e.g. QBRs, monthly GTM reviews, etc), sharing learnings from your campaigns with the wider team
Lead the execution of media buys with key golf industry partners from briefing the creation of assets to coordinating asset launch and reporting on results
Create and coordinate Lightspeed Golf’s presence at industry tradeshows and events to support Outbound sales efforts and ensure we stand out against the competition
Ideate and execute the delivery of customer marketing initiatives in collaboration with stakeholders across Marketing, Sales, Support and Product
Ideate and execute partner marketing initiatives with industry counterparts to develop and execute co-marketing campaigns
Ensure effective project management practices are followed across the Golf Marketing roadmap using JIRA (project management tool). You may be building and maintaining task tickets with clear task descriptions / briefs, timelines and any additional info for the content & design team to complete work
Proactively identify problems that may arise within projects and propose solutions
Support on market research initiatives that inform product positioning such as competitive analysis and monitoring
Support on the creation and execution of product launch programs and customer marketing initiatives
Support on the delivery of communications and PR initiatives in collaboration with the Brand team

Benefits

Ability to do your job in a truly flexible hybrid environment (3 days/week in office)
Genuine career opportunities in a company that’s creating new jobs everyday
Work in a team big enough for growth but lean enough to make a real impact
Lightspeed RSU program (we are all owners)
Unlimited paid time off policy
Flexible working policy
Health insurance
Health and wellness benefits
Possibility for transit fees to be covered
Paid leave assistance for new parents
Volunteer day