Integrated Marketing Lead

AAA-The Auto Club Group•FL-HFL1 Empl Work From Home, MI

12d•Remote

About The Position

The Integrated Marketing Lead for Member Benefits leads the end‑to‑end integrated marketing strategy to drive awareness, understanding, utilization, and revenue impact of AAA member benefits. This role provides centralized marketing leadership across a broad portfolio of member benefit partnerships, including discounts, experiences, and partner‑supported offerings that deliver measurable member value and revenue. This position ensures benefits are strategically and consistently integrated across multi‑channel campaigns, lifecycle journeys, and member touchpoints, with a focus on scaling high‑value partnerships and maximizing both member engagement and partner‑driven revenue outcomes. This role partners closely with Membership, Brand, Digital Engagement, Marketing Automation, UX, Analytics, Line‑of‑Business leaders, and external partners to plan, orchestrate, and optimize benefit‑led marketing initiatives that reinforce AAA’s value proposition and financial impact throughout the member lifecycle.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field, or equivalent combination of education and work experience
Leading integrated, multi‑channel marketing initiatives
Strong understanding of lifecycle marketing and customer/member journeys
Ability to orchestrate and influence across brand, digital, analytics, and product teams
Strategic mindset paired with strong execution and measurement discipline
Comfort simplifying complex offerings into clear, value‑driven messaging
Knowledge of: Integrated marketing strategy and multi‑channel campaign planning
Lifecycle engagement and member journey optimization
Member value storytelling and benefit positioning
Cross‑functional alignment across marketing, digital, and analytics teams
Coordinating channels and partners to deliver a cohesive, benefit‑led member experience
Skills Integrated marketing strategy and execution
Lifecycle and journey‑based campaign development
Cross‑functional leadership and stakeholder coordination
Translating member benefits into cohesive, value‑led marketing experiences
Driving consistency across campaigns, channels, and member journeys
Ability to: Lead integrated marketing strategy and execution
Influence cross‑functional teams and drive alignment
Translate member benefits into clear, value‑led messaging
Optimize lifecycle and campaign performance using data

Nice To Haves

Advanced degree (MBA or Master’s in Marketing, Communications, or Business) preferred but not required
Experience leading integrated, multi‑channel marketing initiatives
Background in lifecycle, retention, or loyalty‑driven marketing
Ability to: Data‑informed, test‑and‑learn mindset
Skills: Strong cross‑functional collaboration and stakeholder influence skills

Responsibilities

Own the end‑to‑end integrated marketing strategy for member benefits, ensuring alignment with enterprise priorities and lifecycle needs.
Develop integrated marketing strategies that position member benefits consistently across campaigns, lifecycle journeys, and touchpoints.
Lead annual and quarterly planning for benefits‑led initiatives in partnerships (i.e. with Membership, Brand, and Digital teams).
Define clear value propositions for key benefit categories (e.g., discounts, protection products, experiences) by audience and life stage.
Ensure benefit strategies align with broader acquisition, engagement, and retention goals.
Serve as strategic lead for benefit integration within Integrated Marketing planning.
Coordinate execution across teams and channels to ensure cohesive, benefit‑led integrated campaigns.
Lead cross‑functional campaign planning with Brand, Marketing Automation, Digital Engagement, UX, and Line‑of‑Business partners.
Ensure member benefits are embedded appropriately within integrated campaigns.
Align timing, messaging, and sequencing of benefit communications across owned, paid, and lifecycle channels.
Act as the central point of accountability for benefit inclusion and storytelling across campaigns.
Identify opportunities to scale or replicate benefit‑led learnings across campaigns.
Ensure benefits play a clear and intentional role at key lifecycle moments.
Shape benefit messaging strategies for onboarding, engagement, and renewal.
Partner with Lifecycle, Automation and Analytics teams to prioritize benefits and define success metrics.
Ensure benefit education and reinforcement are staged appropriately over time (vs. front‑loaded or fragmented).
Monitor performance across campaigns and lifecycle communications (engagement, utilization, renewal impact).
Lead test‑and‑learn efforts to optimize messaging, channels, and sequencing of benefit communications.
Translate insights into clear recommendations and share performance learnings with stakeholders and leadership.
Partner with Analytics and Business Owners to track and report on benefit performance, including engagement, utilization, and partner‑generated revenue contribution.
Act as the primary marketing point of contact for member benefits strategy and integration.
Facilitate alignment across Marketing, Membership, Digital, and LOB stakeholders.
Set guardrails and best practices for benefit messaging consistency and prioritization.
Support leadership read‑outs with clear, concise summaries of strategy, performance, and impact.
Champion a member‑first, value‑led approach to benefits marketing.