Specialist, Integrated Marketing

Kontoor Brands • Greensboro, NC

4d

About The Position

The Integrated Marketing Specialist will support the Sr. Integrated Marketing Coordinator in building an elevated digital media presence for Wrangler with a focus on building brand love and content production. This hands-on role will engage directly with our ecommerce, merchant, design, and sales teams to help create engaging digital content that will live across all digital platforms. They will be a self-starter with a role up their sleeves attitude and passion for fashion and beautiful creative. They will support key seasonal selling and storytelling moments and execute brand social activations. They will support strategic digital marketing plans and help bring them to life. The ideal candidate must be curious, creative, and passionate about content production and digital media, and is a natural problem solver who thrives in a dynamic, fast-paced environment.

Requirements

• Bachelor’s degree or equivalent from four-year college or university
• Experience and knowledge with advertising development, media buying, packaging, promotions, public speaking, and preparing/presenting presentations
• Experience working within and a multi-functional marketing team in retail/fashion or apparel
• Experience managing monthly budgeting and billing
• Lifestyle and studio photoshoot and postproduction process and calendarization
• Has excellent interpersonal communication skills with the ability to clearly articulate to internal and external stakeholders.
• Demonstrates sharp writing skills
• Possesses impeccable attention to detail and the ability to multi-task, prioritize and juggle projects effectively.
• Meets personal deadlines and helps ensure that the team and agency deadlines are never missed.
• Demonstrates resourcefulness and intellectual curiosity
• Successfully and collaboratively partners with cross-functional teams to align on key brand stories, product launches, and initiatives
• Has an eye for visual aesthetics, including formatting and layout, imagery + fashion trends and produces polished deliverables
• Strong computer skills (Outlook, Word, Excel, PowerPoint) – can quickly build an effective, polished slide deck or update formulas to maintain a budget tracking document.

Nice To Haves

• Knowledge and experience with Adobe Creative Suite, InVision, Box, and Canva a plus

Responsibilities

• Partners with Sr. Integrated Marketing Coordinator to execute strategic marketing programs and campaigns, focused on key ecomm launches, to drive awareness, interest, and desire for the Wrangler brand and its products
• Manages internal and outside creative services partners to adherence to brand guidelines.
• Works to ensure and preserve brand integrity within all marketing elements and maintain brand’s values in the global marketplace
• Collaborates with product teams to ensure superior and consistent communications around fit, styling, and representation of seasonal product stories
• Collaborates with internal teams and agency partners to brainstorm creative content and campaigns
• Coordinates post-production for all creative assets and manages the distribution and organization of all assets
• Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partnering with Sr. Integrated Marketing Coordinator on budget reconciliation

Benefits

• competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future
• resources to support your physical, emotional, social, and financial wellbeing
• discounts on our apparel
• four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level