Marketing Specialist, Integrated Marketing

Armstrong Fluid Technology • Toronto, ON

2d

About The Position

The Marketing Specialist, Integrated Marketing plays a central role in connecting and executing marketing initiatives across campaigns, events, and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns and messaging come to life within events.

Requirements

• 3–6 years of marketing experience, preferably in B2B or technical environments
• Strong understanding of marketing fundamentals — campaigns, messaging, and channels
• Proven ability to manage multiple projects simultaneously
• Highly organized with strong attention to detail and follow-through
• Comfortable working across teams and functions

Nice To Haves

• Integrated thinker — sees how everything connects
• Doer mindset — executes and delivers
• Proactive — identifies issues and solves them early
• Strong communicator — able to coordinate across teams

Responsibilities

• Support the execution of integrated marketing initiatives across campaigns, events, and communications
• Connect activities across teams to ensure consistency in messaging and approach
• Translate marketing direction into clear, actionable plans for execution
• Manage multiple marketing projects simultaneously across Brand & Communications initiatives
• Maintain timelines, track deliverables, and ensure deadlines are met
• Identify risks, gaps, or delays and proactively work with the team to resolve them
• Assist the rollout of marketing campaigns across digital, content, and event channels
• Coordinate asset development, approvals, and delivery in line with overall direction
• Support the planning and execution of global and regional events
• Help ensure alignment between campaign strategy and event execution, messaging, materials, and overall experience
• Coordinate marketing deliverables to ensure readiness across all event elements
• Act as a connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams
• Support lead capture and CRM processes for marketing activities in partnership with regional teams
• Track lead follow-up and flag gaps or inconsistencies
• Support visibility into marketing-driven pipeline

Benefits

• Endless opportunities to learn, grow, and make a significant impact on the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed