Temporary Marketing Specialist - Integrated (Flexible)

Lakeshore Learning Materials, LLC•Carson, CA

8h•$30 - $34•Hybrid

About The Position

We are seeking a Marketing Specialist - Integrated to join our team. In this role, you will help orchestrate B2C marketing campaigns by managing timelines, coordinating cross-functional partners and supporting execution across digital and print channels. The role partners closely with Creative, Digital, Merchandising and Analytics teams to deliver high-quality work and optimize campaign performance. Applicants should have at least two years of relevant experience in a similar role. The ideal candidate also brings familiarity with the education system or classroom environment.

Requirements

Bachelor’s degree in Marketing, Business, Public Relations or Communications
2+ years of relevant experience in a similar role; experience may include a combination of work experience and education
Experience managing marketing projects or campaigns across cross-functional teams, with a focus on timelines, execution and delivery, particularly within web or content planning
Proficiency with Microsoft Office, including Excel data manipulation and PowerPoint

Nice To Haves

Knowledge of the education system/classroom
Retail, loyalty and e-commerce experience
Experience using Figma, FigJam and Workfront
Thoughtful problem solver who considers multiple perspectives
Clear communicator who can tailor messages for different audiences
Collaborative team player who thrives in a cross-functional environment
Curious and proactive learner with a continuous improvement mindset

Responsibilities

Supporting integrated marketing projects from planning through launch and post-campaign review, maintaining clear timelines, priorities and cross-functional alignment
Owning the integrated marketing calendar, keeping it accurate and accessible to support visibility and coordination across B2C initiatives
Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives
Managing web and app execution for major campaigns and business priorities, ensuring accuracy, efficiency and on-time delivery through close coordination with Creative, Merchandising and E-commerce teams
Developing web marketing strategy and incorporating web plans into overall marketing plans, aligning with cross-functional teams including Merchandising, Leadership, Creative and E-commerce prior to execution
Submitting and managing requests to Creative and E-commerce teams to support asset development and execution across the website and app
Supporting creative workflow and quality assurance by prioritizing work effectively and ensuring final assets meet brand standards and deadlines
Partnering closely with Creative, Merchandising, E-commerce and other cross-functional teams to ensure alignment and effective execution across campaigns
Collaborating with Analytics to define success metrics, review performance and apply insights to improve future campaigns
Supporting review and approval cycles for web and app campaign assets, ensuring stakeholder alignment and timely progress toward launch