Integrated Marketing Specialist

Hot 8 YogaBeverly Hills, CA

About The Position

We are seeking a creative and innovative Integrated Marketing Specialist. This is an exciting opportunity for someone who wants to create and develop brand presence in a fast-paced, fun, and energetic environment.

Requirements

  • 3+ years of graphic design experience at agency, brand, and/or retail.
  • 3+ years of experience as a social content creator at an established consumer brand.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant design tools, including Figma.
  • Highly skilled in photography and videography; ability to personally shoot and edit content that meets the needs of social creative briefs.
  • Deliver quick turn social content based on trends, events or user generated content through video, photography, or graphic design.
  • Strong sense of design principles, current design trends, social media landscape, emerging content formats and best practices across platforms. Keen eye for typography, visual hierarchy, and composition.
  • Excellent communication, collaboration and interpersonal skills. Ability to build credible, effective relationships with key stakeholders and cross functional teams across corporate and studio environments.
  • Must have strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.

Nice To Haves

  • A passion for yoga, fitness and wellness preferred
  • Knowledge of these areas a plus: animations, original illustrations, product design, apparel graphic design

Responsibilities

  • Content Creation + Graphic Design
  • End to end content ideation and creation to support cross-channel initiatives for Hot 8 Yoga
  • Content Editing (Image, Video and Graphics)
  • Conceptualize, manage, and produce lifestyle and brand photo shoots; Cast & curate internal and external talent for all content shoots
  • Copywriting for assets across channels
  • Support in the design and development of Hot 8 Branded Merchandise and Apparel
  • Manage social media calendar, content & presence online
  • Work with marketing + sales managers to schedule and create mail marketing blasts + sms + automations
  • Travel to Hot 8 studios and offsite locations for events and content creation needs when needed
  • Maintain consistency in visuals, branding, and brand tone across campaigns
  • Design, develop, and maintain all assets (digital, web, print, ad, OOH, in studio, window treatments, promotional, internal - ie training manuals, etc)
  • Integrated Marketing
  • Support team in events, collaborations, new studio openings and other marketing initiatives as needed
  • Foster strong relationships with influencers, creators and teachers in order to develop strong content focused on the Hot 8 Community
  • Work events and connect with key players to capture content and deliver event goals
  • Other design projects and responsibilities as assigned
  • Design Research and Mood/Concept Development
  • Digital Asset Organization
  • Partner with internal marketing team and external agency to brainstorm and execute content

Benefits

  • Health Insurance
  • Membership benefits for Hot 8 Yoga studios
  • Opportunity to work with a passionate team and shape the future of wellness
  • Career growth and development opportunities in a rapidly expanding company
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