Integrated Marketing Specialist

Dutch Bros Coffee•Phoenix, AZ

2d•Hybrid

About The Position

The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings.

Requirements

Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
2 additional years in a local, field or grand opening marketing or similar, required
Excellent written and verbal communication skills
Creative thinking and the ability to translate ideas into actionable plans
Proven ability to work collaboratively in a team and manage multiple projects simultaneously
Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables

Nice To Haves

Multi-unit QSR or retail experience, preferred

Responsibilities

Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.
Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work
Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.
Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans
Assess current processes and make recommendations for improvement
Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend
Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners
Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.
Collect feedback and field sensing to inform teams and support decision-making.
Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.
Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.
Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.
Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement
Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies
Make data-driven recommendations to enhance future campaigns and tactics
Conduct in-depth analysis of market trends related to grand openings.
Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel
Monitor competitive advertising creative, local marketing efforts and spend trends