Integrated Marketing Specialist

Covetrus•Ohio (US) 1 - Remote 100%, OH

22h•$86,300 - $123,300

About The Position

Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. As the Integrated Marketing Specialist you will support the management and implementation of our omnichannel marketing strategies. This role works cross-functionally with Creative, Ecommerce, Email Development, Analytics, and B2B teams to build out holistic marketing campaigns in support of core KPIs. You will collaboratively develop growth opportunities, manage campaign tactics across projects, and track performance data that aids in effectively enhancing our go-to-market strategy.

Requirements

2-5 years of professional experience in marketing or related role
Proficiency with Microsoft Office programs
Demonstrated experience with collaborative project management
Highly organized with excellent time management skills
Self-motivated; able to work multiple projects simultaneously and thrive in a fast-paced environment
Strong written and verbal communication skills
Strong analytical skills with excellent attention to detail

Nice To Haves

animal health industry a plus
experience with project management platforms (ie, Asana, Jira) a plus
Comfortable working independently as well as within a group

Responsibilities

Facilitate the planning and execution of successful marketing campaigns across multiple channels
Coordinate the development and delivery of key marketing assets (email, SMS, digital banners, print, etc.)
Manage campaign timelines, workflows, and cross-functional dependencies to ensure on-time delivery
Assist with interpretation of customers’ behavior and collaborate on creative ways to increase reach and sales
Maintain tracking systems, planning calendars, and reporting to ensure visibility and alignment across teams
Collaborate cross-functionally to ensure campaigns are cohesive, on-brand, and aligned to strategic priorities on an ongoing basis
Partner with analytics and marketing channels to track performance, KPIs, and surface key insights to inform optimizations and future planning
Identify opportunities to improve reach, engagement, and conversion through testing and optimization
Effectively communicate campaign updates, timelines, and key messages across teams
Support end-to-end execution from concept through launch
Manage multiple priorities in a fast-paced, deadline-driven environment
Support ad hoc initiatives and projects as needed