Director, Integrated Marketing

Expedia•Austin, TX

1d•$207,500 - $332,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Director, Integrated Marketing We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. As Director of Brand Marketing for Vrbo, you are a key strategic leader for the business. You partner with the VP and broader Vrbo leadership team to define where the brand is going - its vision, positioning, and annual strategy - and to ensure that strategy is non‑negotiably reflected in how we show up in market. You translate company and business priorities into a sharp brand strategy and integrated plan, then drive execution so that strategy comes to life consistently across channels, products, policies, and the customer experience. You use customer, brand, and business insights to build a compelling brand narrative, define and prioritize Vrbo’s reasons to believe, and turn them into clear, actionable guidance for teams across Marketing, Product, Policy, Retail, CRM, Loyalty, and both Traveler and Partner Product Marketing. You can flex into broader brand storytelling when needed, but your core energy comes from building and optimizing product and lifecycle programs that deliver measurable impact.

Requirements

10+ years of experience in brand, integrated marketing, product marketing, and/or lifecycle/CRM in B2C digital businesses (marketplace, ecommerce, travel, fintech, or similar).
Proven experience turning research and insights into brand strategy, messaging frameworks, and annual plans that guide cross-functional teams.
Demonstrated ability to partner with Product, Policy, and Product Marketing to bring brand strategy through to product experiences and policy design/communications.
Experience collaborating with retail/merchandising teams on strategy and calendars, and translating commercial goals into brand-right narratives and claims.
Experience partnering with CRM/TEaL and Loyalty teams to design lifecycle and rewards experiences that reflect and reinforce the brand.
Strong analytical skills; comfortable using data and research to prioritize RTBs, size opportunities, and define success metrics across brand and always-on channels.
Exceptional storytelling and influence skills, with a track record of aligning GM, Product, Brand, and Commercial leaders around a shared strategy and messaging approach.
Experience leading teams or pods in a fast-paced, matrixed environment, with a bias for clarity, frameworks, and repeatable processes.

Responsibilities

Lead Insight Driven Planning: Partner with Research & Insights to synthesize brand health, trip-type, customer, and behavioral data into a sharp brand strategy, annual integrated marketing plan and messaging and content strategy for always-on channels. Define the role of always-on media, CRM, onsite/app placements, and social channels in driving brand health, trip diversification, and repeat. Build briefs, frameworks, and governance so that cross-functional teams can execute against a shared messaging roadmap throughout the year.
Orchestrate CRM, Engagement and Loyalty, and One Key Brand Experience: Partner with Engagement (email/CRM) and Loyalty to define how the Vrbo brand shows up in CRM, lifecycle, and One Key experiences. Align lifecycle programs, benefit messaging, and deal constructs to RTBs and trip-type strategies, ensuring CRM reinforces both brand trust and commercial goals. Drive a consistent One Key narrative (value, rewards, exclusivity) within Vrbo’s brand context across email, app, and web.
Own the End-to-End Messaging Strategy and Brand Experience: Own Vrbo’s global messaging strategy - from RTB frameworks, playbooks, and channel guidance. Lead testing and experimentation across creatives, messaging, sequencing, and channel mix to improve conversion and customer satisfaction. Use data and insights to prioritize where marketing can most effectively improve trust, transparency, and perceived value (e.g., fees, policies, booking confidence).
Bring the Brand Through to the Product Experience and Policies: Partner with Product, Product Marketing, and CX to embed brand and trust narratives into product surfaces and journeys (search, SRP/PDP, checkout, trip management, post-stay). Collaborate with Policy, Legal, and Trust & Safety to ensure policies and policy communications reflect Vrbo’s brand promise—clear, empathetic, and confidence-building. Define playbooks for how brand, product, and policy work together to improve booking confidence, perceived value, and resolution experiences.
Steward trust and quality messaging: Own how trust, safety, quality, and policy updates show up across CRM, on‑site messaging and support communications. Partner with Legal, Trust & Safety, and CX to ensure policy and product changes are communicated proactively and clearly to travelers. Build frameworks and playbooks for always-on communications that reassure travelers at key decision points.
Inspire and lead a cross-functional team: Lead and mentor a team of integrated marketers and/or cross-functional pods focused on product, CRM and customer experience initiatives. Create strong ways of working with Product, CRM, Design, Analytics, and Brand to deliver cohesive, insight-led programs. Represent Integrated Marketing in leadership forums, influencing priorities with a customer- and data-backed point of view.