Sr. Director, Integrated Marketing

GoodRx•CA HQ, CA

1d•$164,000 - $350,000•Hybrid

About The Position

GoodRx is seeking an experienced and visionary Sr. Director, Integrated Marketing. This hybrid role requires someone with expertise in both integrated and product marketing to drive go-to-market strategies and comprehensive marketing campaigns for GoodRx. You will lead cross-functional teams to build and execute marketing plans that engage consumer and healthcare audiences and drive adoption within GoodRx’s subscription products. This Sr. Director, Integrated Marketing role is a high-impact leadership position. It requires an individual who is both a strategic thinker and a successful tactician; someone who can manage a team of junior marketers while also rolling up their own sleeves to execute work.

Requirements

Bachelor’s degree in Marketing, Business or related field or the equivalent in years of experience.
15+ years of experience in an integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree), with at least 4+ years in a leadership role.
Proven leadership experience, with the ability to inspire and motivate cross-functional teams.
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
Strategic thinking and analytical skills, with a data-driven approach to decision-making.
Highly organized and detail-oriented.
Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact.
Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Nice To Haves

Master’s degree or MBA is strongly preferred.

Responsibilities

Manage and mentor a team of marketers to deliver high quality marketing campaigns that expand awareness and drive conversion for GoodRx’s telehealth subscription, pets and healthcare professional offerings.
Lead go-to-market marketing initiatives for new products.
Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth.
Partner closely with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, PharmaDirect, EmployerDirect, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.
Develop and oversee processes to enable the seamless delivery of integrated marketing activities for go-to-market launches and ongoing marketing initiatives.
Be a hands-on marketer as needed.
Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.
Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics.
Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.