Integrated Demand Generation Specialist III

Linda Werner & Associates

22h•Remote

About The Position

Meta is seeking an experienced Integrated Demand Generation Specialist to support its Developer Marketing team within Business Growth Marketing. The role executes integrated marketing initiatives across web, lifecycle marketing, paid media, and creative channels to increase conversion, product adoption, engagement, retention, and monetization. Working alongside specialized channel strategists, the specialist translates marketing strategies into coordinated campaigns, drives conversion rate optimization and experimentation, develops lifecycle and cross-sell programs, and uses AI and automation to improve marketing efficiency. The ideal candidate combines hands-on campaign execution, analytical capabilities, and cross-functional coordination to turn marketing strategies into measurable business results. This remote, 12-month contract position is expected to work 40 hours per week on an eight-hour Monday-through-Friday schedule. Success is measured through experimentation velocity, improved conversion rates, lifecycle engagement, product adoption, campaign execution, actionable reporting, and operational efficiency.

Requirements

4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels.
Hands-on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross-sell.
Demonstrated experience designing, executing, and measuring A/B testing and conversion rate optimization initiatives.
Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables.
Strong analytical skills, including experience developing marketing dashboards, funnel reports, and performance scorecards.
Practical experience using generative AI, marketing automation, or agentic workflows to improve marketing execution.
Strong project management, communication, and organizational skills.
Ability to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion.
English language proficiency is required.

Nice To Haves

Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.
Experience with audience segmentation, triggered lifecycle journeys, next-best-action programs, and full-funnel measurement.
Experience developing reusable AI-powered marketing workflows or lightweight agents.
Experience marketing to developer or technical audiences.
Background in B2B technology, SaaS, or product-led growth environments.

Responsibilities

Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
Translate channel strategies into actionable execution plans with clearly defined deliverables and success metrics.
Partner with marketing strategists, creative teams, analytics partners, and external agencies to deliver campaigns successfully.
Identify and resolve execution challenges while maintaining campaign quality and deadlines.
Develop and manage an A/B testing roadmap focused on conversion rate optimization.
Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.
Establish hypotheses, testing methodologies, and performance metrics to evaluate campaign effectiveness.
Analyze experiment outcomes and translate findings into actionable recommendations.
Build dashboards, funnel reports, and performance scorecards to identify optimization opportunities.
Develop and execute lifecycle marketing initiatives that increase product adoption, engagement, retention, monetization, and cross-sell opportunities.
Create audience segments, personalized journeys, automated triggers, and targeted messaging strategies.
Partner with lifecycle strategists to identify customer engagement opportunities throughout the customer journey.
Analyze lifecycle campaign performance and implement improvements that increase conversion and customer value.
Use generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting.
Develop reusable AI prompts, templates, workflows, and lightweight agents to streamline marketing operations.
Identify opportunities to automate repetitive marketing processes and improve execution efficiency.
Evaluate emerging AI capabilities and implement scalable solutions that improve marketing performance.
Manage creative agency workflows from initial campaign brief through final asset delivery.
Coordinate creative production across web, lifecycle, and paid media channels.
Ensure marketing assets meet channel specifications, campaign objectives, and launch timelines.
Track deliverables, identify risks, and resolve production dependencies.
Maintain strong communication and alignment across internal stakeholders and external creative partners.