Institutional & Spec Sales Consultant - St. Petersbug, FL

Bayer•St Petersburg, FL

About The Position

Bayer is establishing its Institutional & Specialty Sales (ISS) Team to lead and drive launch activities across the Cardiovascular-Renal (CVR) portfolio, with a particular focus on the anticipated Kerendia Heart Failure indication. The Institutional & Specialty Sales Representative drives clinical demand, education, and sales by developing and executing strategic business plans for prioritized institutions, including hospitals and health systems, and targeted cardiology and nephrology customers in institutional and community settings. The role reports directly to the CVR Area General Manager and is a key member of the Area Customer Squad, partnering with Marketing, Market Access, Patient Services, and other cross-functional teams to drive business outcomes. The role develops account plans, analyzes local market dynamics, and co-creates strategies with internal and external stakeholders. It communicates approved clinical data and educates healthcare professionals and business stakeholders about disease states, treatment options, product efficacy, safety, and patient benefits. The representative also builds institutional advocacy for formulary inclusion, treatment pathway integration, and protocol adoption; supports Pharmacy & Therapeutics Committee processes; and drives appropriate pull-through of approved cardiovascular and renal therapies. The position requires building relationships with cardiologists, nephrologists, hospital and health-system leadership, C-suite and administrative stakeholders, pharmacy directors, quality leaders, and other decision-makers. It collaborates with Area Customer Squads and cross-functional partners, supports regional and national strategic projects as needed, maintains expertise in cardiovascular and renal disease states, competitive conditions and industry trends, and uses analytical skills and emerging technologies to improve performance. The representative must follow pharmaceutical industry regulations, compliance requirements, and company policies and uphold high ethical standards.

Requirements

Bachelor's degree.
Adherence to pharmaceutical industry regulations, compliance requirements, and company policies.
High ethical standards in customer and internal interactions.

Responsibilities

Develop and execute strategic business plans for prioritized hospitals, health systems, and institutional accounts.
Analyze local market dynamics to identify opportunities and address barriers affecting product adoption and sales.
Co-create account strategies with internal and external stakeholders.
Drive clinical demand, education, and sales through effective communication of approved clinical data.
Develop a deep understanding of disease states, unmet patient needs, and treatment options.
Educate healthcare professionals and business stakeholders on product efficacy, safety, and patient benefits.
Build institutional advocacy for formulary inclusion, treatment pathway integration, and protocol adoption.
Manage and support Pharmacy & Therapeutics Committee processes at targeted institutions.
Drive appropriate pull-through of approved cardiovascular and renal therapies.
Establish and maintain relationships with cardiologists, nephrologists, hospital and health-system leadership, C-suite and administrative stakeholders, directors of pharmacy, and quality leaders and decision-makers.
Collaborate with Area Customer Squads and cross-functional stakeholders to strengthen strategic customer partnerships.
Support Area General Managers on regional and national strategic projects as needed.
Maintain expertise in cardiovascular and renal disease states, the competitive landscape, industry trends, and cross-functional business initiatives.
Use analytical skills to identify opportunities and mitigate challenges.
Leverage emerging technologies to enhance performance and effectiveness.
Comply with pharmaceutical industry regulations, company policies, and ethical standards.