Insight Manager

CDW • Virtual - Illinois, IL

23h • $124,000 - $174,600

About The Position

The Insight Manager develops, operationalizes, and distributes actionable insights to improve Marketing campaigns and Sales go-to-market initiatives. The role translates market trends, customer feedback, competitive analysis, and industry research into recommendations that improve customer relevancy. It drives adoption of customer personas and insights, enables self-service access to research, influences annual planning, and ensures insights are applied across campaigns, content, targeting, and customer experiences.

The manager tracks macroeconomic trends, IT market dynamics, and B2B buying behaviors; develops customer personas from research and data; designs and executes custom market research; and turns Voice of Customer feedback into prioritized insights and measurable actions. The role works with Marketing, Sales, Solution & Services, and Digital teams, manages external research and industry partnerships, makes research resources accessible, and supports a culture of experimentation and continuous learning. The position requires a bachelor's degree and 5–7 years of experience in marketing, analytics, or strategy, with a focus on industry- or technology-specific storytelling.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related business science field.
• Minimum of 5–7 years of experience in marketing, analytics, or strategy, with a focus on industry- or technology-specific storytelling.
• Strong analytical skills and experience with forecasting and scenario planning to prepare for market changes.
• Experience leveraging AI-powered tools to accelerate research, synthesize complex data, and scale delivery of actionable insights.
• Proficiency in using CRM and sales data to drive marketing decisions.
• Excellent communication and leadership skills.
• Familiarity with industry reports from sources such as Gartner and Forrester.
• Ability to stay updated on competitor activities and market trends.
• Experience gathering and utilizing customer feedback.

Responsibilities

• Track and synthesize the impact of macroeconomic trends, IT market dynamics, and B2B buying behaviors, translating them into recommendations for Marketing and Sales.
• Develop and operationalize customer personas using data, surveys, focus groups, subject-matter expert interviews, and third-party insights.
• Design and execute custom market research that provides data-driven insights and actionable recommendations, strengthens stakeholder expertise, and supports brand growth.
• Translate Voice of Customer feedback into prioritized insights, recommendations, and measurable follow-up actions.
• Communicate insights with Marketing channel owners, Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and go-to-market efforts.
• Manage third-party data, research-vendor, and industry-association partnerships, ensuring high-quality deliverables and identifying ways to integrate external insights into Marketing strategies and programs.
• Provide self-service access to insights through resources, customized alerts, and scalable research assets to support ongoing optimization of marketing strategies and customer experiences.
• Promote innovation and continuous learning through campaign experimentation, Voice of Customer feedback, and post-activity debriefs, translating results into repeatable practices.

Benefits

• Annual bonus target of 10%, subject to plan terms and conditions.
• Benefits are referenced through the company’s benefits overview link; specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level