Consumer Insight Manager

ELC Beauty LLC•New York, NY

About The Position

The Consumer Insight Manager builds and adapts the brand’s marketing plans, defines KPIs, profiles consumers, defines consumer journeys, and determines advertising and distribution mixes. The role adjusts plans in response to sales performance, market trends, competitors, and social media metrics, while collaborating with Consumer Engagement and Digital teams. The position manages the product portfolio in alignment with brand strategy across channels and retailers. It oversees product forecasting, pricing, discontinued products, returns, assortments, campaign coordination, purchase-order tracking, supply-related communications, and analysis of sales and product costs. It also acts as an expert on the brand’s products and competitors to identify local market opportunities. The role develops campaign reports and analysis, including attention to A&P ROI; defines and presents regional marketing plans; supports local offerings and launch plans; and contributes to visual merchandising decisions and monitoring. It manages the marketing budget, reviews monthly P&L, and defines and optimizes the A&P budget. The Consumer Insight Manager gathers consumer insights and customer feedback through methods such as focus groups and surveys, and seeks locally relevant customer relationship activities aligned with global initiatives. The role engages in customer relationship activities across various touch points.

Requirements

Degree in Marketing or equivalent.
More than 5 years of marketing experience in retail, cosmetics, luxury goods, or FMCG.
Fluent in English and the local language.
Strong strategic accountability in marketing.
Good communication skills, including the ability to communicate clearly with consumers and key stakeholders.
Excellent analytical and decision-making skills.
Willingness to lead, test, learn, and challenge the status quo.
Proactivity.
Strong digital understanding and interest in trends and new technology.
Ability to lead a cross-functional team and interface with international markets.
High “luxury touch.”

Responsibilities

Build the brand’s 360-degree marketing plan, define KPIs, and manage product and trade marketing activities in collaboration with Consumer Engagement and Digital teams.
Profile consumers, adapt global guidelines to local markets, and define consumer journeys for target audiences.
Define advertising and distribution mixes and adapt marketing plans based on sales performance, trends, competitors, and social media metrics.
Manage and maintain the product portfolio in line with brand strategy across channels, retailers, and door types.
Manage discontinued products and returns with the objective of reducing returns.
Forecast saleable products to support forecast accuracy, and forecast gifts with purchase, testers, and samples.
Manage pricing, including new products, price increases, price uploads, and price-list creation, according to regional and global policies.
Analyze sales performance of key categories and conduct cost-of-goods-sold analysis to optimize the product assortment.
Act as an expert on the product assortment and competitors’ assortments and pricing to identify local market opportunities.
Manage campaigns, including event management, timing, and tracking.
Create and follow up on account and purchase-order ledgers; manage supply-related information for relevant stakeholders.
Manage returns and assortments.
Develop campaign reports and analyses, including A&P return on investment, to improve marketing effectiveness.
Define and present regional marketing plans and ensure effective implementation.
Share ideas and challenges in cross-brand meetings.
Build local product offerings where relevant in collaboration with Trade Marketing, and support Consumer Marketing in developing local launch plans.
Contribute to visual merchandising decisions and monitor quantities, production choices, budget, quality, and delays, particularly for launches and in coordination with Corporate Visual Merchandising teams.
Manage the marketing budget, review monthly P&L, and define and optimize the A&P budget.
Connect with consumers and gather data and insights through activities such as focus groups and surveys.
Gather customer feedback with the Consumer Communication Executive for Customer Relationship.
Seek locally relevant customer relationship causes and activities aligned with global initiatives, and engage in customer relationship activities across touch points.