Inside Sales Representative

Alta•Batavia, NY

23d

About The Position

Alta Equipment Company is seeking an Inside Sales Representative for its Batavia, New York location. The role focuses on building customer relationships, generating and qualifying leads, explaining equipment and service offerings, and closing sales while meeting or exceeding sales targets. The representative will maintain customer and prospect databases, support the branch’s and their own social media presence, keep equipment and showroom displays maintained, and coordinate across departments to provide customers with a seamless experience. The successful candidate will be motivated, customer-oriented, and enthusiastic about learning about equipment. Mechanical knowledge or industry experience is a plus but is not required. The listed total compensation range is $50,000 to $60,000 per year in base salary; it excludes benefits and bonus structure. Overall compensation will be determined by factors including geographic location, skillset, education, and experience. The position involves regular sitting, hand use, and speaking/hearing, and may involve reaching, standing, walking, climbing or balancing, stooping, kneeling, crouching or crawling, and tasting or smelling. Lifting requirements range from regularly lifting up to 10 pounds, frequently up to 25 pounds, and occasionally up to 50 pounds. The work environment regularly includes proximity to moving mechanical parts and exposure to fumes or airborne particles.

Requirements

Strong customer orientation and ability to understand customer needs and overcome obstacles.
Self-motivated, with the ability to take ownership of a territory.
Proficiency in Microsoft Office, specifically Excel, and CRM software.
Excellent verbal and written communication skills.
Ability to make 50 or more outbound cold calls per day.
Excellent organizational and multitasking skills.
Excellent phone and cold-calling skills.
Exceptional customer service skills.
Excellent time-management skills.
Valid driver’s license and a clean driving record.
Intermediate language skills: ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals; write routine reports and correspondence; and speak effectively before groups of customers or employees.
Basic mathematical skills, including arithmetic with two-digit numbers and multiplying and dividing with tens and hundreds, using American money and weight, volume, and distance measurements.
Basic reasoning ability to follow detailed but uncomplicated written or oral instructions and address problems involving a few concrete variables in standardized situations.

Nice To Haves

Mechanical knowledge and experience within the industry are a plus but are not required.
Interest and enthusiasm for learning about equipment.

Responsibilities

Engage customers through effective communication, including outbound calls to potential customers.
Maintain current customer relationships through consistent communication.
Develop a social media presence for the branch and for oneself.
Stay updated on product and service offerings to provide accurate information.
Develop and maintain a comprehensive database of current and prospective customers.
Demonstrate product features and benefits to customers.
Understand finance programs to remain competitive in the market.
Research and qualify new leads, build the sales pipeline, close sales, and meet or exceed sales targets.
Participate in ongoing training and development programs.
Maintain equipment and showroom displays.
Act as a liaison between departments to support seamless communication and collaboration.