Inside Sales Representative

BonaDent • Waterloo, NY

3d

About The Position

The Inside Sales Representative drives revenue growth through proactive account management, new customer acquisition, and expansion of existing customer relationships. The role manages an assigned portfolio of dental practices, identifies opportunities to increase case volume and customer loyalty, reactivates inactive accounts, and develops new business. A key priority is reinforcing the company's brand as the Anterior & Complex Case Specialist.

Through consistent outreach, relationship development, product education, and strategic sales initiatives, the representative serves as a trusted partner to dental practices. The role also collaborates with internal teams to support a positive customer experience and achieve sales growth objectives.

Requirements

• Strong verbal and written communication skills.
• Excellent customer service and relationship-building abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office and CRM/customer management systems.

Nice To Haves

• Bachelor’s degree preferred; relevant experience in the dental industry may be considered in lieu of a degree.
• Previous inside sales, customer service, or account management experience preferred.
• Dental laboratory, dental office, or dental industry experience strongly preferred.
• Customer-focused mindset.
• Sales-driven approach.
• Problem-solving abilities.
• Accountability and follow-through.
• Team collaboration.
• Professionalism and reliability.

Responsibilities

• Develop and maintain strong relationships with dentists, dental office managers, and clinical staff.
• Proactively contact existing customers to promote laboratory services, products, and new offerings.
• Identify opportunities to increase sales and grow existing accounts.
• Follow up on leads, referrals, and prospective customers.
• Support sales initiatives, promotions, and account development strategies.
• Maintain accurate customer records and sales activity in the CRM system.
• Respond professionally and promptly to incoming customer calls, emails, and inquiries.
• Assist dental offices with case status updates, order questions, pricing, and service inquiries.
• Coordinate with laboratory production, shipping, and technical departments to resolve customer concerns.
• Communicate case delays, remakes, adjustments, and other issues as needed.
• Manage customer expectations and ensure issues are resolved in a timely manner.
• Meet established sales, customer retention, and activity goals.
• Track outbound calls, customer contacts, sales opportunities, and account growth.
• Maintain accurate documentation of customer interactions.
• Participate in sales meetings, training, and performance reviews.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed