Inside Sales Representative

Alta Equipment Group•Batavia, NY

26d•$50,000 - $60,000

About The Position

Alta Equipment Company is seeking an Inside Sales Representative at its Batavia, New York location. The role focuses on engaging prospective customers and maintaining current customer relationships through consistent communication, including outbound calls. The representative develops a social media presence for the branch and themselves, stays informed about product and service offerings, maintains a customer and prospect database, demonstrates product features and benefits, and understands finance programs. The position also involves researching and qualifying leads, working toward sales targets, participating in training, maintaining equipment and showroom displays, and coordinating with other departments. The successful candidate will be customer-oriented, self-motivated, organized, comfortable making at least 50 outbound cold calls per day, and interested in learning about equipment. Mechanical knowledge or industry experience is a plus but is not required. The position is scheduled Monday through Friday on the day shift. The stated annual base salary range is $50,000 to $60,000; overall compensation depends on factors including location, skills, education, and experience, and may include a bonus structure.

Requirements

Strong customer orientation and ability to understand customer needs and overcome obstacles.
Self-motivation and willingness to take ownership of a territory.
Proficiency in Microsoft Office, particularly Excel, and CRM software.
Excellent verbal and written communication skills.
Ability to make 50 or more outbound cold calls per day.
Excellent organizational and multitasking skills.
Excellent phone and cold-calling skills.
Exceptional customer service skills.
Excellent time-management skills.
Valid driver's license and a clean driving record.
Intermediate language skills: ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals; write routine reports and correspondence; and speak effectively before groups of customers or employees.
Basic mathematical skills, including arithmetic and performing calculations using American money and units of weight, volume, and distance.
Basic reasoning ability to follow detailed but uninvolved instructions and address problems involving a few concrete variables in standardized situations.
Interest and enthusiasm for learning about equipment.

Nice To Haves

Mechanical knowledge.
Experience within the equipment industry.

Responsibilities

Engage with customers through effective communication, including outbound calls to potential customers.
Maintain current customer relationships through consistent communication.
Develop a social media presence for the branch and yourself.
Stay updated on product and service offerings to provide accurate information.
Develop and maintain a comprehensive database of current and prospective customers.
Demonstrate product features and benefits to customers.
Understand finance programs to remain competitive in the market.
Research and qualify new leads, build the sales pipeline, close sales, and meet or exceed sales targets.
Participate in ongoing training and development programs.
Maintain equipment and showroom displays.
Act as a liaison between departments to support communication and collaboration.