The Inside Sales Representative manages and grows an assigned territory and customer portfolio. The role builds relationships with distributors, contractors, dealers, fabricators, and end users, and serves as the primary contact for inquiries, product recommendations, and order support. The representative creates and follows up on quotations, opportunities, and customer projects; conducts proactive outreach; and partners with Regional Sales Managers on territory growth plans and strategic accounts. The position also processes sales orders, coordinates shipment updates and issue resolution, maintains customer and opportunity records in CRM, manages sales queues, and promotes products and sales initiatives. It involves close collaboration with Sales, Marketing, Operations, and Warehouse teams, following company procedures, and contributing to continuous improvement. The role aims to strengthen customer loyalty, identify qualified sales opportunities, improve sales execution through accurate order management and timely follow-up, and support territory growth.