Regional Sales - Inside Sales Representative

Continental Battery Systems•Irving, TX

18d

About The Position

Continental Battery Systems (CBS), founded in 1932, is a battery distributor operating through a national network of more than 165 branches and distribution centers. CBS provides battery power solutions across automotive, heavy-duty commercial truck, marine, motive power, golf/EV, and specialty categories. The Inside Sales Representative manages an assigned book of commercial accounts that have previously purchased from CBS. The role focuses on warm outbound outreach to re-engage inactive or declining customers, understand why purchases have slowed, recover lost orders, and grow customer purchases across product categories. It is a proactive, phone-based position requiring consistent daily calling, consultative discovery, and disciplined pipeline tracking. Success is measured through activity levels, opportunity generation, account retention and reactivation, and account revenue and gross-profit growth. The representative collaborates with local Branch Managers and Territory Sales Managers to support delivery and hand off accounts when they grow beyond field thresholds. The role includes structured onboarding, weekly coaching, and potential advancement into Senior Inside Sales or Field Territory Management.

Requirements

One to three or more years of experience in outbound inside sales, account management, or B2B sales development.
Demonstrated discipline to meet a daily activity floor of at least 50 outbound dials and 75 minutes of talk time.
Excellent verbal communication, active listening, and phone presence.
Ability to build rapport quickly with counter managers and shop decision-makers.
Positive and persistent approach to handling objections and re-engaging lapsed accounts.
Proficiency with CRM software and Google Workspace.
High school diploma or equivalent.

Nice To Haves

Experience in industrial or automotive distribution.
NetSuite experience.
Bachelor’s degree in Business, Marketing, or Industrial Distribution.

Responsibilities

Make at least 50 outbound calls per day and average more than 75 minutes of productive talk time per day.
Follow a structured outbound call cadence for assigned legacy and Tier D customer accounts.
Conduct discovery conversations with customer decision-makers to understand purchasing behavior and supplier relationships.
Re-engage quiet or declining accounts by identifying prior issues, such as pricing, delivery, warranty, or contact changes, and presenting solutions to win back business.
Cross-sell adjacent product categories to expand account share of wallet.
Identify vehicle or equipment fitment, application requirements, battery chemistry, charger compatibility, and core-handling needs during discovery.
Generate competitive quotes within 24 hours and follow up by phone within 48 hours.
Address buyer objections using the Acknowledge, Reframe, Question, Next Step pattern.
Record call outcomes, customer information, next steps, and decision-maker contact details in NetSuite daily.
Use RingCentral softphone tools integrated with NetSuite to support daily workflows.
Coordinate with local CBS Branch Managers and Territory Sales Managers to facilitate delivery and handoffs as accounts grow.
Convert customer conversations into active quotes and reorders, reduce churn, and grow assigned account gross profit.

Benefits

Competitive base salary plus performance-based bonus structure.
Health insurance.
Dental insurance.
Vision insurance.
401(k) matching program.
Paid time off.
Company-paid holidays.
Monthly phone stipend.
Dual-monitor setup.
Softphone integration.
Dedicated sales enablement training.
Structured onboarding program.
Weekly one-on-one coaching.
Advancement opportunities into Senior Inside Sales or Field Territory Management.