Inside Sales Representative - Marketing

Gregory Poole Equipment Company•Raleigh, NC

22d

About The Position

The Inside Sales Representative secures and maintains customer relationships within an assigned territory for Gregory Poole Equipment Company, the Caterpillar dealer for eastern North Carolina. The role enhances the customer experience and drives revenue growth for machine sales, aftermarket, and rental opportunities. The representative manages customer accounts, identifies sales opportunities, sells equipment and related products and services, and works with internal teams to coordinate follow-up. The role also provides an efficient, personalized in-store customer experience and supports the company’s retail strategy.

Requirements

A four-year degree in business, sales, marketing, or a related field, or a two-year degree in a related field.
1–3+ years of customer-facing sales experience.
Ability to sit for long periods while using a laptop or PC.
Demonstrated understanding of sales and relationship-building.
Skilled written and verbal communicator.
Excellent interpersonal relationship-building and problem-solving skills.
Demonstrated experience maintaining customer loyalty.
Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
Previous exposure to customer relationship management (CRM) systems and automated email systems.

Nice To Haves

Previous experience with or interest in technical or mechanical equipment products.

Responsibilities

Manage an assigned territory of customers and build strong, long-term relationships.
Identify revenue growth opportunities within existing accounts.
Achieve assigned revenue goals, weekly call metrics, and planned annual rate of call (PAR).
Maintain accurate and current customer information in CRM systems.
Sell new and used machines and attachments to walk-in, prospective, and existing customers.
Maintain customer interest in dealer parts, products, and services between equipment purchases.
Use phone-based sales techniques and execute targeted outbound call campaigns.
Match equipment, attachments, financing, and Customer Value Agreements (CVAs) to customer needs.
Identify and qualify leads for Machine Sales, Product Support Sales, Rental Sales, and Digital Onboarding teams.
Develop expertise in machine performance, PSEs, attachments, financing, and service offerings.
Collaborate with internal teams to coordinate follow-up and opportunity management.
Provide a seamless, personalized in-store customer experience.
Increase transaction speed and ease for walk-in customers.
Support the company’s retail strategy through consistent customer engagement and cross-department collaboration.
Travel occasionally within the region to visit dealer branches and customer worksites.